Director Product Marketing - Signal Connectivity Products

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL, Ethernet, NVLink, PCIe, and UALink semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com.

Role Overview
Astera Labs is seeking a

Director of Product Marketing

to lead go-to-market strategy for our industry-leading connectivity solutions. This is a high-impact leadership role at the intersection of technology and market strategy, where you'll shape how the world's largest hyperscalers and AI infrastructure builders understand and adopt our PCIe signal conditioning products.

As a senior leader on the product marketing team, you'll drive positioning, messaging, and competitive strategy for products enabling the next generation of AI and cloud data centers. You'll partner closely with engineering, sales, and executive leadership to translate deep technical capabilities into compelling value propositions that resonate with technical decision-makers. This role requires someone who can move fluidly between silicon-level technical discussions and strategic market conversations.

With AI infrastructure demand accelerating and Astera Labs at the forefront of solving critical connectivity bottlenecks, this is an opportunity to shape the narrative for technologies like PCIe Gen 6/7 and UALink that are powering rack-scale AI systems worldwide.

Key Responsibilities

Go-to-Market Strategy & Execution

Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line

Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers

Develop compelling content including presentations, white papers, datasheets, and technical collateral

Revenue Impact

Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts

Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth

Market & Competitive Intelligence

Own competitive analysis and market intelligence for PCIe signal conditioning markets

Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity

Translate market insights into actionable product and positioning recommendations

Cross-Functional Leadership

Partner with engineering to deeply understand product capabilities and roadmap

Enable sales teams with training, tools, and competitive positioning to win strategic accounts

Collaborate with executive leadership to align product marketing initiatives with corporate strategy

Team & Stakeholder Management

Build and mentor a high-performing product marketing team

Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings

Drive alignment across marketing, product, and sales organizations

Basic Qualifications

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field

10+ years of experience in product marketing, product management, or technical marketing roles

Demonstrated experience with PCIe technology or high-speed switching/interconnect products

Strong understanding of semiconductor products and silicon development lifecycle

Proven track record of leading successful product launches in the data center or infrastructure market

Experience presenting to and influencing technical audiences including engineers and architects

Preferred Qualifications

MBA or master’s degree in a technical discipline

Experience marketing to hyperscaler customers (AWS, Google, Microsoft, Meta, etc.)

Familiarity with emerging standards such as UALink, or PCIe Gen 6/7

Background in AI/ML infrastructure or data center architecture

Experience building and leading product marketing teams at high-growth technology companies

Strong executive presence and public speaking skills for industry events and analyst engagements

Salary range is $180,000 to $250,000 depending on experience, level, and business need. This role may be eligible for discretionary bonus, incentives and benefits.

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