Sales Manager, Private Events

Position:

Private Event Sales Manager
Department:

Event Services
Reports to:

General Manager
FLSA Status:

Salaried, Exempt
Salary:

$75k

The Role
The Event Sales Manager will be responsible for generating private event revenue from sales through various outreach channels, including an existing network of contacts and incoming leads. The manager will coordinate and collaborate with the food & beverage team to ensure a seamless transition from a sale to execution of all events and will report to the General Manager.

Essential Functions

Exceed monthly and yearly revenue targets set forth by the General Manager

Build relationships to provide repeat business

Proactively create opportunities for new business with existing customers

Provide superior and professional customer service to clients

Perform some responsibilities on the day of events, including entertaining clients and fulfilling large group commitments

Communicate regularly with the food & beverage team and provide updates on market trends or needs for sales offerings

Participate as needed in planning of events with the F&B team to ensure sales meet operation expectations

Provide event client feedback to the food & beverage team after events

Maintain the required number of outbound sales calls set by the General Manager

Research, analyze, and develop special event profit–generating opportunities

Proactively solicit new business by making sales calls and presentations, attending local trade shows, and engaging in client prospecting to increase the organization’s potential client database

Create leads and develop long‑term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups

Prepare and provide required reports to the General Manager including special event revenue reports, profit and loss statements, sales recaps, and departmental projections

Obtain feedback from clients following each special event to determine and analyze client satisfaction, organizational performance, and event‑related risks and liabilities

Perform other related duties, tasks, and responsibilities as required

Must have sufficient mobility to perform tasks including constant reaching, bending, stooping, wiping, pushing, and pulling for extended periods of time

Must be flexible to work extended hours due to business requirements, including late nights, weekends, and holidays and all games and major stadium events

Must have the ability to lift, push, pull approximately 25 lbs

Must be able to stand and/or walk for up to 10 hours during a single shift, while navigating ramps, stairs, and elevators

Qualifications

Bachelor’s Degree in a related area of study preferred and 2–3 years of related experience (sports, attractions, or hotel industry preferred)

Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels internally and externally

Proficient in Microsoft Office and Adobe

Able to make individual sales while effectively managing a sales team

Able to simultaneously manage a high level of detail across multiple projects

Able to work independently and manage time effectively

Able to balance internal priorities with client expectations

Resourceful, innovative, and forward‑thinking, with an entrepreneurial spirit

Expertise in financial analysis and planning, budgeting, and marketing

Working knowledge of local/regional markets, venue operations, and special events industries

Ability to work in a fast‑paced environment and manage multiple tasks simultaneously

Ability to effectively evaluate risks and liabilities of special events and venue rentals

Be adept at negotiating with clients when required within the guidelines set

Excellent self‑accountability for high personal standards of conduct and professionalism

Process‑oriented, highly organized, fast/accurate, works well under pressure and meets deadlines

Excellent interpersonal and communication skills

Advanced computer skills, including proficiency in spreadsheet, database, and word processing programs

Experience in a union work environment preferred

Must be flexible to work extended hours due to business requirements, including late nights, weekends, and holidays and all games and major stadium events

Compensation
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan.

Working Conditions
Location:

The Greek Theatre

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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