Media Planner

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Overview
Real Chemistry is looking for a Media Planner to join our growing team! The Media Planner will operate as the primary planner across several brands and will work directly with department staff to develop innovative media campaigns that make an impact and achieve brand goals. This role involves collaboration with other departments within GTO as well as key external partners.

This is a hybrid role, based in any of our US offices—including San Francisco, New York City, Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.

Responsibilities

Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)

Draft and issue RFPs to partners

Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors

Assist with development of client presentation materials and presenting to clients

Create, send, and maintain vendor insertion orders / contracts

Create and maintain creative spec sheets; liaise with creative agency as needed

Code (UTMs), upload, and traffic campaigns

Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development

Optimize media placements – recommend strategic and tactical changes to maximize campaign performance

Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma

Develop POVs on emerging media opportunities and trends

Maintain media publisher relationships and seek out new media opportunities

Research and compile competitive and media landscape data

Train Assistant Media Planners

Qualifications

BS/BA required; Marketing/Advertising concentration preferred

Minimum one year of digital media planning experience required

Genuine interest in advertising and the health and wellness industry

Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)

Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors

Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.

Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)

Pharmaceutical or Health/Wellness experience a plus

Skills & Competencies

Demonstrates leadership skills, takes initiative, is proactive and self‑motivated

Client service oriented

Strong interpersonal skills and team‑player attitude

Strong problem‑solving and critical thinking skills

Strong math skills

Strong communication skills, verbal & written

Excellent organizational and time management capabilities

Strict attention to detail, accuracy, and deadlines

Committed to working in a diverse and inclusive environment and upholding GTO’s mission, vision, and values

Pay Range
$50,000 - $65,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job‑related, non‑discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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