Brand Manager, Kraft Mayo and Dressings

Job Description
Job Purpose
This Brand Manager role will have direct ownership of the Kraft Brand, with keen focus on the Mayo and Dressings Categories. This role will also oversee Grey Poupon and A.1. in our foodservice unit. Brand Managers are leaders in our business. This role will have end to end ownership over brand strategy and marketing campaign execution. This role will include working in close connection with the customer marketing team to build customer strategy and a robust execution plan. This position is best suited for someone who has a strong bias for action, a strategic mindset, ownership mentality, creative problem‑solving skills, and able to think scrappy. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines. This role will also include category and brand performance reporting to help inform key "go-forward" decisions. This role includes commercialization of both product and packaging renovations and trailblazing initiatives. This role will bring strategy to life and require cross‑functional leadership to drive further growth and operator penetration in the Mayo and Dressings categories.

You will be responsible for ensuring that consumers engage with our brands consistently across channels. You will also own the one, three, and five‑year growth plan for your portfolio. Collaboration with internal stakeholders and external agencies is critical.

Essential Functions & Responsibilities
Communications

Lead B2B and B2C media strategy and execution Kraft

Deliver comms-driven partnership ideas that help win new business

Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions

Drive discussions during management presentations with platform GM and business unit President

Innovation & Strategy

Develop, refine, and execute a one, three, and five-year growth plan that provides strategic innovation direction (product and packaging)

Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of new products

Utilize business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives

Find scrappy ways to make a big marketing impact on under‑developed legacy brands

Driving end to end marketing and customer strategy for consumer experience

General Management & Trade

Facilitate the execution of strategic trade programming for key customers

Develop channel and customer level launch/execution plans for innovation and marketing campaigns

Manage execution roadmaps for pipeline innovation projects

Expected Experience & Required Skills

5+ years’ experience in marketing for an established or startup CPG company

Bachelor's degree required

Strategic capability and experience in GTM strategy, marketing plan development, situation assessment, strategy and tactical plan development

Experience in cross‑functional team leadership

Experience in commercialization of innovation/renovation-based projects

Ability to handle simultaneous projects and deliver in agreed upon timelines

Experience with marketing campaign development and deployment

New Hire Base Salary Range
$120,800.00 - $151,000.00

Bonus
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

Benefits

Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs

Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)
Chicago/Aon Center

Equal Opportunity Statement
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation may contact NAZTAOps@ for assistance.

#J-18808-Ljbffr