Content Strategy Lead

Impact at NRLC.ai

Join NRLC.ai in Boston to build world‑class JSON‑LD, LLM seeding systems, and multi‑regional SEO infrastructure that powers AI‑first search experiences.
Your work directly influences how AI systems understand and surface our clients' services. You'll be building the infrastructure that makes brands discoverable to both search engines and large language models, ensuring accurate citations and improved visibility across all major AI platforms.
As part of our technical team, you'll work on challenging problems that sit at the intersection of traditional SEO and emerging AI technologies. Your implementations will directly impact how hundreds of websites appear in ChatGPT citations, Claude conversations, and Perplexity search results. You'll see measurable results from your work—improved citation accuracy, increased AI engine visibility, and enhanced crawl efficiency—often within weeks of implementation.
Required Qualifications

3+ years of technical SEO experience with focus on crawl optimization, structured data, or international SEO
Strong understanding of JSON‑LD, schema.org vocabularies, and semantic web technologies
Experience with PHP, Python, or similar server‑side languages for SEO automation
Proficiency in analyzing server logs, crawl data, and search console metrics
Understanding of HTTP protocols, URL normalization, canonical tags, and hreflang implementation
Excellent problem‑solving skills and attention to detail
Strong written and verbal communication skills for client interaction and technical documentation
Preferred Qualifications

Experience with AI/LLM technologies
Knowledge of entity recognition systems
Familiarity with multi‑regional content delivery
Background in information architecture or data modeling
Benefits & Compensation

We offer competitive compensation packages that reflect your experience and impact. Base salary ranges from $80,000 to $150,000 depending on experience level and location, with additional performance bonuses and equity participation for senior roles.
Comprehensive health, dental, and vision insurance with employer‑paid premiums; mental health support and wellness stipends
Flexible PTO policy with minimum vacation requirements to ensure work–life balance
Fully distributed team with flexible hours; home office stipend for equipment and internet; co‑working space allowances for those who prefer external office environments
Conference attendance budget, online course subscriptions, and dedicated learning time; regular technical workshops and knowledge sharing sessions with team experts
Working in Boston

Our Boston team members contribute to our global SEO expertise while understanding local market nuances. We value the diverse perspectives that come from our distributed team across multiple time zones and cultural backgrounds.
Team members in Boston work closely with colleagues across North America, Europe, and Asia, bringing regional insights that improve our strategies and implementations. Whether you're collaborating on multi‑regional hreflang configurations, debugging crawl issues specific to local hosting providers, or sharing cultural context that informs content strategy, your location expertise adds value to every project.
Education

Bachelor’s degree in Computer Science, Marketing, or related field

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