Business Development Manager

M&R Marketing, based in Macon, GA, is currently hiring for the full-time, in‑house position of Business Development Manager. This position is available immediately.

The ideal candidate will have 5+ years of professional sales experience, a deep understanding of digital advertising and strategy development, and a proven record of building strong client and team relationships.

RESPONSIBILITIES
The Business Development Manager (BDM) is responsible for cultivating new leads who match M&R’s target market, converting them to clients, and working cooperatively with Project Managers to ensure the successful completion of projects and retention of relationships. The BDM is expected to maintain a high-level of service‑knowledge in order to properly develop and present proposals to leads and clients.

LEAD DEVELOPMENT

Utilize personal network to gain contact with prospective clients

Build outreach strategies and leads lists and effectively approach primary decision maker

Accept and serve all assigned inbound leads (word‑of‑mouth, marketing efforts, referrals, etc)

Qualify inbound leads based on our defined target market

Create discovery briefs to be used by M&R’s internal team

PROPOSAL PRESENTATION & FOLLOW UP

Develop and present custom proposals to leads and clients based on their specific needs

Possess a deep understanding of how specific services work together and will help promote a business in the most effective way possible

Effectively utilize M&R’s CRM to track sales pipeline and progress towards business development goals

Employ an effective follow‑up process with all leads and clients with the goal of converting

CLIENT MANAGEMENT & SUPPORT

Serve as the primary point of contact for clients

Effectively discover the goals and needs of clients

Develop strong marketing strategies and solutions based on client needs

Strategize ways to reengage relationships with inactive clients

Create discovery briefs to be used by M&R’s internal team

Communicate the goals and vision of a project to the M&R creative team to ensure the client’s needs and expectations are exceeded

Oversee the management of projects from beginning to endRegularly communicate with your book of business

CLIENT RETENTION

Explain to clients how specific services will help promote their products or services in the most effective way possible

Evaluate service reporting and discuss with client and digital strategist as a part of client retention and growth

Deliver proposals to existing clients to help increase the growth of their business and improve account retention with M&R

Analyze customer satisfaction scores and follow‑up with clients as necessary

PARTNER WITH PROJECT MANAGER

Effectively introduce client to Project Manager as a secondary point of contact

Partner with Project Manager in multiple ways as it relates to leads and clients

COMMUNITY ENGAGEMENT

Identify, cultivate, and maintain relationships with key stakeholders in our target market communities

Attend community networking events

Stay up to date on community news and activities within all key markets

EMPLOYEE BENEFITS

Health, Dental, Vision, and Life Insurance

Matching 401K plan

10 paid holidays per year

Paid vacation and sick time

Paid maternity and paternity time

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