Digital Communications Manager at Movember Santa Monica, CA

Digital Communications Manager job at Movember. Santa Monica, CA.

Men are dying too young – and it doesn’t have to be that way. A global health crisis is affecting men worldwide. Movember’s mission is to change men’s health by making it easier for men to talk, act, and live healthier lives.

Responsibilities

Plan and deliver a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, LinkedIn) and support other global channels (YouTube, TikTok, etc.).

Roll out and maintain the Social Operations Plan and execute all organic content within social channels globally.

Strategically plan digital communications and propose new ways of capturing audience reach, acquisition, and retention.

Maximize audience engagement, build online communities, acquire and retain new and existing audiences.

Build and manage a global and local digital content calendar, both quarterly and annually, in collaboration with Campaigns teams.

Understand the relationship between paid and organic social media initiatives; align with local income teams for integrated social channel planning and strategies to boost organic content.

Collaborate with Performance Marketing Manager on paid digital marketing activity to maximize reach and engagement.

Conduct research on benchmark trends and audience preferences to improve the Digital Communications Strategy.

Measure the success of communications, evaluate performance, and share learnings with stakeholders.

Meet KPIs such as post frequency, visibility (impressions), resonance (engagements), consistency (engagement rate), and audience growth.

Develop creative and engaging social media plans and content for campaigns, including influencer outreach and management.

Manage the delivery of communications: create, schedule, and publish content on social media.

Write social copy, accounting for audience, keywords, regional language differences, trending hashtags, and tagging.

Work with the Marketing & Communications team to guide content creation and delivery across departments.

Identify content opportunities based on community activity and advocacy stories.

Develop distribution plans for Movember-owned content in partnership with relevant teams.

Oversee community management frameworks and operational plans to build stronger relationships with audiences.

Monitor selected pages for interaction, liking, responding, answering questions, and promoting engagement.

Meet KPIs such as response time and brand tone of voice.

Collaborate with the Communications team on deploying Movember’s crisis response plans across digital channels.

Identify potential risks via digital channels and implement response plans.

Analyze current Crisis Response plan and develop local market specific plan.

Qualifications

Minimum of 4+ years of experience in large-reach social media channel management (planning and execution) with a proven track record of delivering against KPIs.

Digital communications experience across all organic social media channels.

Ability to create effective digital content, including social media tiles and copy.

Deep understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, and emerging platforms), trends, and platform changes.

Experience using tools such as Google Analytics, Sprout Social, or equivalent.

Experienced in brief writing for social creative output.

Experience with project management tools (e.g., Asana).

Creative, energetic, and innovative approach to identifying solutions.

Proven ability to cultivate strong relationships and be a collaborative team player.

Comfortable working in a matrix‑style system with multiple KPIs.

Experience in or familiarity with the social impact space.

Ability to work irregular hours and occasional on‑call status for monitoring and reactive activity.

Benefits

Health insurance, vision, dental benefits and 401k.

Free Headspace subscription and Employee Assistance Program.

20 vacation days per year.

Relaxed dress code.

Fun and collaborative culture.

Free breakfast & coffee bar.

EEO Statement
Movember is committed to promoting a diverse and inclusive community and workplace - a place where we can all be ourselves, and each have the equal opportunity to succeed and be recognised for our unique contribution. We value diversity, actively encourage applications from people with diverse backgrounds, and make recruitment decisions based on applicants’ skills, experience, and knowledge. Reasonable accommodations are available upon request for differently abled candidates.

Do you want to DO GOOD? If so, we’d love to hear from you.

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