Social Media Marketing Manager

About Fitura Brands
Fitura Brands is building the future of fitness, sport, and recovery through three premium performance-led concepts:

Padel SWT

— premium indoor padel clubs

Core Precinct

— athletic reformer training

ContrasTheory

— contrast therapy and recovery studios

We are creating a modern wellness ecosystem centered around

sport, strength, recovery, and community

— backed by world-class branding, premium experiences, and scalable franchise growth.

We’re looking for a highly creative, fast-moving, and culturally aware

Social Media Marketing Manager

to help lead the digital voice of our brands globally.

The Role
This is not a traditional corporate social media role.

We are looking for someone who understands modern brand building, storytelling, culture, and performance-driven content. Someone who can create content that feels premium, energetic, and emotionally engaging — while also understanding how to drive audience growth, engagement, and brand awareness.

The ideal candidate is equal parts:

Social strategist

Content creator

Video editor

Graphic designer

Trend spotter

Community builder

You should be deeply passionate about fitness, wellness, sport, hospitality, and modern lifestyle brands.

Key Responsibilities
Social Media Management & Strategy

Develop and execute social media strategies across all Fitura Brands concepts

Manage day-to-day posting across Instagram, LinkedIn, TikTok, YouTube, Facebook, and emerging platforms

Build brand awareness, engagement, and audience growth

Create content calendars aligned with launches, campaigns, partnerships, and events

Monitor trends, cultural moments, and platform updates

Content Creation

Capture and create high-quality photo and video content

Edit short-form video content for Reels, TikTok, YouTube Shorts, and paid ads

Create engaging graphics, story assets, thumbnails, and promotional materials

Maintain strong visual consistency across all brands

Help direct shoots and assist with creative production

Video Editing & Graphic Design

Edit fast-paced, premium-quality social content

Add motion graphics, transitions, captions, music, and storytelling elements

Design social graphics, pitch decks, campaign assets, and digital marketing collateral

Work closely with leadership and creative teams to bring campaigns to life

Community and Brand Growth

Engage with followers, members, franchise prospects, and partners online

Support influencer, ambassador, and partnership campaigns

Help build a strong community-driven brand presence

Monitor analytics and provide reporting on performance and growth

Desired Skills and Experience
Required

3+ years experience in social media marketing, content creation, or digital marketing

Strong understanding of Instagram, TikTok, LinkedIn, and YouTube content strategy

Experience editing high-quality short-form video content

Strong graphic design capability

Experience using:

Adobe Creative Suite

Premiere Pro

After Effects

Photoshop

Canva

CapCut or similar editing platforms

Strong copywriting and communication skills

Ability to work in a fast-paced startup environment

Highly organized with strong attention to detail

Bonus Skills

Photography or videography experience

Experience within fitness, wellness, hospitality, sport, or lifestyle brands

Experience managing paid social campaigns

Understanding of franchise or multi-location marketing

Experience working with influencers or creators

Traits We're Looking for
We care just as much about mindset and energy as we do experience.

The ideal person is:

Highly creative and visually driven

Obsessed with modern branding and culture

Fast-moving and proactive

Strong communicator

Entrepreneurial and self-motivated

Positive, energetic, and team-oriented

Detail-focused while still seeing the bigger picture

Comfortable wearing multiple hats

Passionate about fitness, recovery, performance, and lifestyle brands

Hungry to build something meaningful from the ground up

Why Join Fitura Brands?

Opportunity to help build a global fitness and wellness platform from the ground floor

Work across multiple exciting and disruptive brands

Fast-growing startup environment with real career growth potential

Work directly with leadership and founders

Opportunity for travel, events, partnerships, and industry exposure

Be part of a brand focused on performance, culture, community, and innovation

Location

Flexible / Hybrid

Travel may occasionally be required for launches, events, shoots, and activations.

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