Ad Sales Planner

Client:

Well-Known Media/Advertising Organization (targeted video ads on streaming TV content)

Role:

Sales Planner

Salary:

$65,000-$70,000 (Depending on experience level)

Location:

NYC - 2 days a week on-site (Tuesdays and Wednesdays)

Industry experience is required:

(Advertising, Entertainment)

We are seeking a strategic and agile Sales Planner to support a high-performing digital media Sales Planning team. This role is responsible for developing compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns. The ideal candidate is highly organized, intellectually curious, and has a strong understanding of digital media buying, particularly within DSP-based environments.

This position collaborates closely with Sales, Client Services, Ad Operations, and Audience/Data Solutions teams to activate digital-first, omnichannel campaigns. The Sales Planner also plays a key role in optimizing inventory usage, aligning audience targeting strategies, and ensuring proposals meet both client goals and internal margin requirements.

Key Responsibilities

Develop customized, strategic omnichannel media plans (CTV/OTT, OLV, Display, Audio, Native, etc.) in partnership with internal Sales teams.

Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, platform capabilities, and pricing guidelines.

Act as a subject matter expert on DSP product capabilities, including behavioral, geo, demographic, and 1st/3rd party audience segmentation.

Recommend media strategies based on reach goals, historical performance, pacing benchmarks, and available inventory.

Maintain fluency in both performance-based and impression-based planning models to support various campaign objectives.

Collaborate with Ad Operations and Planning Leadership on inventory forecasting and budget allocation strategies.

Ensure all media plans include accurate pricing, delivery forecasts, and applicable data fees when audience targeting is applied.

Translate client RFPs into targeted, data-driven media strategies, proactively offering enhancements based on platform insights.

Identify inefficiencies in planning tools or workflows and support continuous improvement initiatives.

Assist in user testing, platform updates, and internal training efforts related to new planning technologies.

Qualifications

Bachelor’s degree in Marketing, Business, Media, or a related field.

1+ years of experience in pre-sales planning, digital media, DSP buying, or account management (experience with linear/digital video a plus).

Deep understanding of DSP/SSP ecosystems, audience targeting strategies, and omnichannel media buying models.

Proficient in media planning tools, inventory forecasting methods, and proposal generation software.

Advanced skills in Excel, PowerPoint, and Salesforce; experience with CRM-integrated planning platforms preferred.

Strong communication, time management, and stakeholder collaboration skills.

Ability to thrive in fast-paced, evolving digital environments.

Knowledge of local or regional media planning is a plus.

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