Advertising and Communications Manager

Join us for an exciting opportunity to be part of a team that values growth, fosters innovation, and encourages a positive work‑life balance. PAM Transport was founded in Tontitown, Arkansas, in 1980 by Paul Allen Maestri as a 5‑truck operation. In 45+ years of being in business, we have become an international company with more than 2,200 trucks and 8,000 trailers. Our goal is to provide exceptional service to our customers, and we believe that starts with having exceptional employees who are passionate about their work. We offer the growth opportunities of a large company while maintaining a small‑town feel and community.
Position Overview

Advertising & Communications Manager responsible for overseeing driver recruiting advertising and communications efforts across platforms including Google, Indeed, Facebook, social media, and other digital channels. Role will create, manage, track, and optimize recruiting advertisements to drive qualified CDL‑A driver leads, monitor performance daily, track trends and lead flow, and provide reporting and recommendations to leadership.
Compensation and Schedule

Monday – Friday, 8:00AM to 5:00PM. Pay range: $70,000 – $9,000 annually dependent on experience.
Benefits

Medical / Dental / Vision Insurance
401K
PTO
Other Voluntary Benefits
Key Responsibilities

Manage recruiting advertising campaigns across digital platforms.
Track advertising performance, lead flow, and ROI using Excel and Power BI.
Present monthly advertising plans and report campaign results.
Manage advertising budget and set monthly spend across all marketing and recruiting platforms to optimize performance and hiring outcomes.
Work with recruiting and marketing teams on advertising strategy and creative content.
Manage vendors, job boards, and advertising partners.
Oversee social media, communications, and company media efforts.
Manage a creative team of three employees (advertising coordinator, graphic designer, videographer) and help prioritize projects, workload, and deadlines.
Provide leadership, direction, and feedback to team members to ensure projects are completed efficiently and aligned with company goals.
Manage multiple projects at once in a fast‑paced environment.
Knowledge, Skills & Abilities

Strong understanding of digital advertising platforms including Google Ads, Facebook/Meta, and Indeed.
Proficient in data analytics and performance tracking tools including Excel, Google Analytics, ATS reporting tools, and related systems.
Excellent communication, leadership, and organizational skills.
Ability to work independently in a fast‑paced environment.
Qualifications

2+ years of experience in Marketing, Advertising, Communications, or related field.
Bachelor’s degree in Marketing, Journalism, Communications, or related field preferred.Leadership or management experience preferred.
Experience within the transportation industry preferred, but not required.
Equal Opportunity Statement

PAM Transport is proud to be an Equal Opportunity Employer and Drug‑Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability. The company will provide reasonable accommodations to employees who require them to perform the essential functions of their job to the extent it does not impose an undue hardship or create a risk of harm to the employee or others.

#J-18808-Ljbffr