Social Media Manager

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Social Media Manager
Full Time Aventura, FL, US

The Social Media Manager is a digitally savvy, creative, and data-driven marketer responsible for developing and executing compelling content strategies across all social platforms. This role drives brand growth, engagement, and community connection by blending storytelling, analytics, and innovation.

The Social Media Manager will lead end-to-end social media execution for

The Aventura Mall and The Abbey shopping centers , from ideation and content production to performance optimization, while ensuring brand voice, visual identity, and strategic priorities are consistently reflected across channels. This position also plays a key role in managing influencer partnerships, tenant relationships, and paid social efforts to maximize reach and ROI.

Develop and Execute Multi-channel Social Media Strategies

Develop and execute multi-channel social media strategies aligned with marketing campaigns and business goals

Translate audience insights and trends into engaging, on‑brand content and targeted messaging

Own the content lifecycle from concept to publishing, including copywriting, editing, and creative direction

Content Production & Creative Direction

Lead content creation across formats (short‑form video, photography, reels, stories, etc.) leveraging in‑house and external resources

Direct shoots, coordinate talent and assets, and ensure all content aligns with brand standards

Utilize modern tools (CapCut, Canva, video editing platforms) to produce high-impact visual content

Performance & Optimization

Track, analyze, and report on KPIs including engagement, reach, conversions, and follower growth

Continuously optimize content, timing, and channel strategy to improve performance and ROI

Provide actionable insights and recommendations to evolve strategy and increase impact

Paid Social & Growth

Manage and optimize paid social campaigns in alignment with target audiences and campaign objectives

Collaborate with internal teams to ensure integrated digital marketing strategies

Influencer & Community Engagement

Identify, vet, and manage influencer partnerships to expand brand reach and authenticity

Build and maintain influencer databases and relationships

Actively engage with followers to strengthen community and brand loyalty

Tenant & Stakeholder Collaboration

Partner with tenants, brands, and internal teams to source and approve content

Manage communications and ensure alignment on brand standards, timing, and execution

Planning & Organization

Develop and manage forward-looking content calendars tied to campaigns and activations

Organize and maintain a centralized library of social assets

Attend events and activations to capture real‑time content

Stay ahead of emerging platforms, tools, trends, and algorithm updates

Test new formats and approaches to continuously improve performance and relevance

What You Bring to the Table:
Experience & Education

5+ years of experience in social media, digital marketing, or content creation

Technical Skills

Strong understanding of social media platforms, trends, and algorithms

Experience with social management tools (Meta Business Manager, Sprout Social or similar)

Proficiency in content creation and editing tools (CapCut, Canva, video editing software)

Ability to analyze performance metrics and translate data into strategy

Core Competencies

Exceptional written and verbal communication skills

Strong creative eye with attention to brand consistency and detail

Highly organized with the ability to manage multiple projects simultaneously

Proactive, adaptable, and comfortable in a fast-paced, evolving environment

Collaborative mindset with strong relationship-building skills

Additional Requirements

Flexibility to work evenings, weekends, and holidays as needed for events and campaigns

Commitment to excellence, innovation, and continuous improvement

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