Social Media Content Creator

Company Description
Tubby Todd is a family-first, founder-led brand on a mission to become the leading premium skincare solution for families in the U.S. Since 2014, we’ve supported parents with clean, safe, and effective solutions for babies’ sensitive skin concerns—like eczema, diaper rash, and cradle cap. Today, Tubby Todd has grown beyond baby care into everyday essentials for the whole family, all rooted in our promise of good clean fun. Powered by a deeply engaged community and recent expansion from DTC into Amazon and Target retail, Tubby Todd is entering an exciting phase of rapid growth—making this an exceptional time to join the team.

Role Overview
This is a full-time, hybrid Social Media Content Creator role based in Carlsbad, CA.

We’re looking for a highly creative, social-first Content Creator to help bring the Tubby Todd brand to life across organic social channels.

This role is for someone who lives and breathes content. Someone who can spot trends quickly, create engaging videos, and understands how to tell stories that connect emotionally while driving engagement.

You’ll own the creation of platform-native content across TikTok, Instagram and Facebook while collaborating closely with the Social Channel Specialist under the strategic guidance of our Content Director.

What You’ll Do:
Organic Content Creation

Concept, shoot, edit, and publish engaging short-form social content

Create platform-native content optimized for engagement and share-ability

Execute on trends, community moments, evergreen product education and brand storytelling

Campaign + Launch Content

Bring product launches and campaigns to life in compelling social content

Develop creator-style, lifestyle, and founder-led content

Partner with the Community team on event capture + community campaigns

Creator + UGC Optimization

Edit and optimize creator and UGC assets for owned channels

Adapt content across multiple platforms and formats

Improve hooks, pacing, captions, and storytelling structure

Creative Ideation

Pitch new concepts, series, and content formats regularly

Experiment with trends and enhanced platform features

Performance Iteration

Analyze top-performing content and engagement trends

Iterate based on performance signals and audience behaviorBalance brand-forward thinking with performance-driven content creation

What We’re Looking For:

1–3 years experience in content creation or social media

Strong video shooting and editing skills (CapCut, Premiere, Splice, etc.)

Deep understanding of TikTok, Instagram, and social storytelling

Knowledge of digital marketing trends and social media platform best practices

Experience with social media strategy, analytics, and campaign performance optimization

Previous experience in skincare, lifestyle, or community-oriented brands is a plus

Creative, fast-moving, and highly adaptable

Exceptional organizational skills and ability to meet deadlines

Comfortable both behind and in front of the camera

Passion for creating content people genuinely want to watch and share

Success Metrics:

Content engagement and reach

Consistency and quality of content output

Growth of organic social channels

Performance of new content formats and creative testing

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