Marketing & Brand Manager

Role Overview
Vaco has partnered with a client in the packaging industry located on the east side of Indianapolis, IN to hire a Marketing & Brand Manager. This is an in‑office position. We are seeking a dynamic and versatile Marketing & Brand Manager to join our client's team. The role focuses on brand visibility and digital omnipresence rather than direct sales metrics. When a prospect Googles us, scrolls LinkedIn, or browses Facebook, we want our name to show up consistently, professionally, and compellingly so that when they are ready to buy, we are the first company they think of.

Key Responsibilities
Digital Presence & SEO

Own and manage the company’s search engine presence across Google and other platforms.

Stay current on AI-driven search developments (ChatGPT, Claude, Copilot, Perplexity, etc.) and ensure our brand is visible in emerging discovery channels.

Monitor analytics and continuously optimize search performance.

Social Media Management

Manage and grow the company’s presence on LinkedIn, Facebook, Instagram, and other relevant platforms.

Create and schedule fresh, engaging content that keeps us top‑of‑mind for prospects and clients.

Develop and run paid social campaigns as needed.

Content Creation & Branding

Produce high-quality content including blog posts, case studies, email campaigns, and promotional materials.

Develop sales enablement tools such as presentations, one‑pagers, and leave‑behind materials for the sales team.

Maintain consistent branding across all internal and external touchpoints.

Manage branded merchandise sourcing, ordering, and distribution.

Lead Generation Support

Support lead generation efforts using platforms such as ZoomInfo and Lead Forensics.

Collaborate closely with sales to identify opportunities and provide marketing support.

Spokesperson & Presentations

Serve as a company spokesperson, conducting facility tours for clients and prospects.

Present marketing materials and company updates to internal and external audiences.

Represent the brand with confidence, professionalism, and enthusiasm.

Additional Responsibilities

Provide occasional executive‑level administrative support as needed.

Take on ad‑hoc projects that support overall business goals.

What We’re Looking For

Previous experience in marketing with expertise in Social Media Management, Branding, SEO, Content Creation, Presentations, and Corporate Communication.

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Strong written and verbal communication skills with the ability to present confidently to groups.

Creative thinker who can generate ideas and is open to feedback.

Adaptable and hands‑on; comfortable wearing multiple hats in a small marketing environment.

Thrives in a fun, casual culture.

Self‑starter who can manage multiple projects without constant direction.

Familiarity with tools such as Canva, HubSpot, and ZoomInfo is a plus.

Compensation & Benefits

Competitive salary commensurate with experience.

401(k) with company match.

Health insurance.

Paid time off (PTO).

Strong employee appreciation culture with regular recognition initiatives.

Work Environment
This is a 100% on‑site position. You will be working directly alongside our sales team and senior leadership in a collaborative, open environment where your ideas have room to grow. If you are looking for a place where you can make a real impact, build something meaningful, and actually enjoy coming to work, this might be exactly what you have been looking for.

Equal‑Opportunity Notice
Highspring LLC (d/b/a Vaco) and its affiliates are committed to the full inclusion of all qualified individuals and do not discriminate against any applicant or employee on the basis of race, color, religion, national origin, sex, disability, age, or any other protected characteristic as defined under applicable law. If an accommodation is needed to participate in the application or interview process, please contact HR@vaco.com.

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