Social Media Specialist

Job Summary
The Social Media Specialist is responsible for building and managing social media projects and channels to maximize the organization’s online presence and brand. This individual will create, deploy, edit and manage social media content from start to finish and oversee social media content and creativity for all major campaigns, events, exhibitions, festivals and strategic goals. The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The Specialist serves as project lead for the organization’s social media channels – including drafting creative, sourcing appropriate imagery, obtaining all necessary approvals, and sharing across designated channels. They will show creativity, work independently, and coordinate with the organization leadership and Communications team to strategically support branding.

Essential Duties and Responsibilities

Responsible for development, execution, and reporting of organization social media strategies in support of organization’s established strategic goals

Create/manage social media campaigns, posts, and creative assets

Generate regular metrics reports on social media platforms for organization leadership and Marketing and Communications team

Research and make recommendations on new technologies, platforms, and trends in the social media space applicable to organization’s brand, exhibits, etc.

Implement new social media/digital tools in support of organization/department strategic goals

Assist with mobile apps/website, when applicable

Collaborate across functions to deliver an effective social media strategy and suggest creative ways to grow the department’s following and engagement and promote the organization brand

Post/curate organization’s presence and interact with constituents/followers on social platforms to support strategic goals and department brand identity.

Monitor and manage all interactions on organization’s social platforms including comment moderation/interaction across all platforms

Engage with the cultural/arts community/Arab IG/Twitter to coordinate and extend social presence

Ensure social content messaging aligns with marketing and communications efforts

Create meaningful storytelling and content

Oversee social media content for all organization/department promotions, events, exhibitions, etc.

Maintain high awareness of trends and best practices in digital marketing, communications, and social media

Identify any emerging social media platforms

Identify new ways to activate participation and feedback on social media platforms

Operate standard office equipment and use required software applications

Perform other duties and responsibilities as assigned

Knowledge, Skills and Abilities
Knowledge of:

Demonstrated experience working with social media/digital tools and dashboards, including Sprout Social, Asana, Adobe Creative Suite desired

Demonstrated knowledge of social media platforms including IG; Facebook; Twitter; TikTok

Demonstrated success with building social engagement across channels

Strong storytelling and communications intuition; ability to identify and react to trending topics, events

Demonstrated experience in editing copy and accuracy in spelling, grammar and fact checking

Strong written and oral communications skills; demonstrated creativity in content creation and oversight

Strong multi-tasking skills with a keen attention to detail

Proficiency in Arabic is a plus

Skill in:

Problem solving

Creating content to appeal to diverse and specific audiences

Demonstrated ability to write/create engaging and interesting stories for social media platforms. Proven experience examining social media analytics and making recommendations based on that analysis

Operating standard office equipment and using required software applications for program area and other applications, including Microsoft Office

Ability to:

Gather information, identify linkages and trends and apply findings to assignments

Organize and prioritize multiple tasks and meet tight deadlines

Work independently as well as collaboratively within a team environment

Establish and maintain effective working relationships at all levels of the organization

Partner with other functional areas to accomplish objectives

Educational/Previous Experience Requirements

At least 2-3 years’ experience with top social media platforms, including, but not limited to, Instagram, Twitter, TikTok, Pinterest and Facebook. Any equivalent combination of experience, education and/or training approved by Human Resources

Licenses/Certifications

Licenses/Certifications Required at Date of Hire: N/A

Working Conditions

Hours: Normal business hours, some additional hours may be required

Travel Required: None generally required

Working Environment: Climate controlled office

Functional Area

ACCESS

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