Brand Manager

Vaco has partnered with our client to hire a Brand Manager to join their team. If you are strong in CPG, please see the details below!
Where: Norwood, MA – hybrid- flexible arrangement
Contract: 6 months, contract to perm placement
Salary: $108K-$115K
Responsibilities

Develop and execute category strategies and annual business plans to achieve growth and profitability objectives
Partner with Finance to manage category P&L performance and support forecasting activities
Contribute to long-range strategic planning, including development of multi-year business plans
Lead cross-functional teams to successfully execute key business initiatives
Drive new product development efforts including consumer insight analysis, product positioning, market assessment, and commercialization support
Support planning and execution of product launches and line extensions
Collaborate with Sales leadership to review forecasts, identify opportunities, and adjust strategies as needed to meet business goals
Support website content updates and digital brand presence initiatives
Qualifications

MBA or Bachelor’s degree in Marketing, Business, or related field
5+ years of brand management or CPG marketing experience, preferably within a manufacturing environment
Experience developing consumer and trade marketing strategies and translating insights into actionable business plans
Strong cross-functional leadership and project management experience
Experience supporting multiple sales channels such as Retail, Foodservice, Grocery, Club, Convenience, or related markets preferred
Eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.

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