DIGITAL MEDIA EXECUTIVE (LEADER) - WIFR

About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households. Gray also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with advanced digital products and services. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage

Health Savings Account with Company contributions

Flexible Spending Account

Employer‑paid life and disability benefits

Paid parental leave benefits

Adoption and Surrogacy Benefits

401(k) Plan, including matching and profit‑sharing contributions

Employee Assistance Program

Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

Paid Time Off, including Relocation PTO

Focus on Caring

Salary and Compensation
$60,000 annually plus commission.

Shift and Schedule
Mon – Fri (or at the manager's discretion).

About WIFR
WIFR is owned by Gray Media, Inc. and is a CBS affiliate. We are located in beautiful Northern Illinois with Chicago, Madison, and Milwaukee in our backyard. The Rockford market is an excellent choice for individuals interested in gaining broadcasting experience as well as those looking to make this area their home. Rockford – Small Town Charm with Big City Convenience!

Job Summary
WIFR is seeking a motivated and enthusiastic Digital Sales Leader who will provide leadership by executing sales to achieve local sales goals in the Rockford and the northwest Chicago land suburbs.

Responsibilities

Generate revenue for the station and meet monthly goals through effective outside sales techniques

Develop new business and create results for clients through creative and effective targeted campaigns

Research and build campaign solutions, including overall branding and creativity, and ensure campaign execution meets client expectations

Establish trusting relationships with clients, community, and Gray and meet all commitments with adequate preparation, delivery, and follow‑through

Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, and hiring

Meet or exceed revenue targets for digital business primarily, including new and existing business and TV business, as well as corporate initiatives, and develop a strategy to support the achievement of goals

Grow share of clients' advertising spend while increasing their overall spend

Support quality deliverables to drive client results

Support the collection of receivables

Build and enhance sales skills, to include effective storytelling, prospecting and relationship‑building, negotiation, and closing

Develop capabilities to produce creative and effective campaigns

Qualifications and Requirements

Thorough knowledge of cross‑platform marketing solutions and sales methodologies

Comprehensive awareness of industry terminology and digital nuances

Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed

Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure

Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities

Extremely strong verbal and written communication skills

High‑level proficiency with MS Office applications

Technology adept and competent

Passion for contributing to a sales team with a positive mindset

Superior business acumen related to new media, digital interactive initiatives, and social media required

Driven by practical results, opportunities to learn, and opportunities to assist others with intention

Understand that achieving goals is the expectation of the job

Effective relationship building, customer service, communication, and negotiation skills

Digital media sales experience preferred, and an excellent understanding of TV and media plans, advertising marketplace, and key competition

Ability to quickly recover from adversity

Ability to effectively communicate, build rapport, and relate well to all kinds of people

Professional appearance is a must

Ability to present to clients via video calls and be comfortable on video for meetings, both internal and external

Reliable transportation, must have a valid driver's license, and a good driving record

Additional Information
WIFR‑TV/Gray Media is a drug‑free company.

Equal Employment Opportunity Statement
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

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