Director, Integrated Field Targeting and NBA- Rare Disease

Location

Hybrid (East Hanover, NJ or Cambridge, MA). Remote workers are allowed in certain states but are responsible for home‑office expenses and any travel/lodging to an East Hanover or Cambridge site as determined by the hiring manager. Travel may be required domestically or internationally.
Overview

The Insights and Analytics team supports improved decision‑making at Novartis by leveraging data and advanced analytics to generate actionable insights that drive business growth. The Director, Field Targeting & Next Best Action (NBA) equips the field force with the tools and information needed to engage key stakeholders, shaping customer engagement and market penetration strategies.
Responsibilities

Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams in a given function, ensuring alignment with broader organizational goals.
Improve overall targeting methods by identifying and propagating the most up‑to‑date, effective, and efficient approaches within the team.
Recommend priority accounts/HCPs for field force engagement based on reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, and local healthcare ecosystem understanding.
Address specific account and HCP needs while adhering to compliance guidelines.
Devise the call plan for accounts/HCPs to balance workload across field force and cater to each stakeholder’s unique needs and business objectives.
Support quarterly targeting and field NBA review with key stakeholders.
Support CRM and field operations to ensure targeting and field NBAs are successfully implemented.
Work with the Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease‑state education and product approval.
Provide insights on prioritization of accounts/HCPs for field force engagement based on reimbursement trends, access positioning, and local healthcare ecosystem understanding.
Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs.
Work with the I&A marketing analytics team to ensure NBA provides a coordinated customer experience.
Coordinate targeting & NBA strategy across all field functions to drive a better customer experience.
Work with the AI/Data science team to develop an NBA decision engine.
Develop a feedback mechanism to gather insights from the field to push for continuous improvement.
Qualifications

Bachelor's degree in a related field is required; Master of Science and/or MBA preferred.
Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry.
Proven track record of developing and implementing strategic goals and targets for large field teams.
Ability to inspire and guide cross‑functional teams toward achieving strategic objectives.
Excellent analytical skills, with ability to interpret complex data and translate insights into actionable strategies.
Experience in collaborating with senior leadership to align field goals with broader business objectives.
Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals.
Exceptional communication and interpersonal skills, with ability to effectively liaise between field teams and senior management.
Demonstrated ability to foster a culture of continuous improvement and data‑driven decision‑making.
Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation.
Compensation & Benefits

The salary for this position is expected to range between $185,500.00 and $344,500.00 per year. The final salary offered is determined based on relevant skills and experience and is reviewed periodically. Novartis may adjust the published salary range based on company and market factors. Compensation will include a performance‑based cash incentive and eligibility for annual equity awards. US‑based eligible employees receive a comprehensive benefits package that includes health, life, and disability benefits, a 401(k) with company contribution and match, and a generous time‑off package including vacation, personal days, holidays, and other leaves.

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