Performance Media Manager in San Marcos

Job Description
We are looking for a

Performance Media Manager

who blends deep paid media expertise with an AI‑workflow. This is not a traditional media buying role; you will leverage automation and AI tools to manage campaigns efficiently, surface faster insights, and drive outsized results for DTC and retail media clients.

This is a client‑facing role requiring

US Pacific Time

availability, with flexibility for CST client calls.

Key Responsibilities for a Performance Media Manager

Campaign Execution:

Launch and optimize full‑funnel campaigns across DTC (Meta, Google, TikTok) and Retail Media (DoorDash, Instacart, Walmart Connect, Target Roundel, etc.).

Performance Ownership:

Manage daily bidding, budget pacing, and creative rotations to hit aggressive KPIs (ROAS, ACOS, TACoS).

AI & Automation:

Integrate AI tools (ChatGPT, Claude, Custom GPTs) and automation (Zapier, Make) into your daily workflow for reporting, keyword research, and QA.

Data Strategy:

Partner with data teams to build dashboards (Looker, Tableau) and translate raw data into compelling growth narratives.

Client Management:

Lead strategic presentations and regular check‑ins, acting as a proactive growth partner for brand stakeholders.

Cross‑Functional Collaboration:

Align media plans with marketing timelines, seasonal promotions, and product priorities.

Qualifications for a Performance Media Manager

Experience:

3–5 years in paid media or performance marketing (DTC or Retail Media).

AI Mastery:

Daily, active use of AI tools to streamline professional workflows and operations.

Platform Knowledge:

Hands‑on experience with Meta, Google, or TikTok Ads.

Analytical Skills:

Deep understanding of performance KPIs and the ability to turn data into actionable optimization recommendations.

Communication:

Confident client‑facing presence with the ability to tell a "data story."

Mindset:

Highly organized, self‑directed, and a low‑ego, "get‑it‑done" attitude.

Bonus Points for a Performance Media Manager

Experience with specific retail platforms (Criteo, Kroger, Amazon Whole Foods Search).

Ability to build custom automation scripts (Python, Zapier, Make).

Agency background in CPG, Food & Beverage, or E‑commerce.

Familiarity with retail analytics tools like Pacvue, Skai, or CommerceIQ.

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