Marketing Technology & Media Platforms Consultant

Responsibilities

Improve how marketing platforms, media systems, MMPs, and reporting tools connect

Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs

Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping

Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting

Partner with media, analytics, ad operations, and engineering teams to improve system reliability

Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows

Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Qualifications

5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems

Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery

Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava

Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure

Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments

Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts

Ability to work cross-functionally with engineering, analytics, media, and ad operations teams

A systems-thinking mindset with the ability to stay strategic while getting hands-on

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