Campaign Analyst

As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you'll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You'll be the final and essential step in the Client Lifecycle for activating new digital campaigns.

Responsibilities
What you will enjoy in this role

Working together with colleagues to develop and implement effective campaign strategies for clients.

Utilizing strong time and process management abilities to handle tasks efficiently.

Applying analytical thinking to thoroughly solve complex problems.

Maintaining documentation and technical third-party tag specs.

We are the organization's go-to resource for campaign operations with expertise in platform implementation, workflow management and workload prioritization, bridging knowledge gaps and proactively solving real-time errors

What you will do

Execute digital campaigns across multiple platforms, including display banners, mobile applications, CTV/OTT/OLV, and native formats.

Construct detailed decision trees and audience targeting rules tailored to individual client strategies

Trafficking creative assets (third-party tags, videos, HTML5) into proprietary ad-server, ensuring proper configuration, function, and scheduling

Proactively identify and address errors in campaign setup, resolving issues prior to activation to ensure seamless execution

Evaluate workflow processes to identify inefficiencies and recommend improvements that enhance operational efficiency and increase automation

Monitor the assigned campaign ticketing queue and prioritize tasks to ensure timely daily implementation

Communicate regularly with internal teams to guarantee campaigns are launched promptly and executed in accordance with insertion orders.

Assist with documentation and ongoing maintenance of tag specifications, product requirements, and process workflows.

Qualifications

Proven experience (4+ years) managing digital campaigns in ad operations or ad trafficking role.

Proficiency in executing digital campaigns in ad-serving platforms, DSPs or Content Management Systems.

Strong ability to analyze data and trends.

Familiarity with web inspection and debugging tools such as Chrome DevTools, or Fiddler.

Highly independent in both work and learning, with a desire to quickly digest and develop new skills.

Proven communication skills, with ability to bridge communication between internal technical and non-technical teams

Effective time management and planning skills to support multiple campaigns simultaneously under strict deadlines

Flexibility and adaptability in being able to take on new campaigns and advertisers with little notice or training.

Proven experience as a positive and helpful team member who actively contributes toward the team's common goals.

Demonstrates innovative thinking and the capacity to develop effective solutions quickly in high-pressure situations.

Benefits

Time to Recharge:

Flexible time off (FTO), 15 paid holidays

Time to Recover:

Paid sick time

Family Well-Being:

Parental
ew child leave, childcare & elder care assistance, adoption assistance

Extra Perks:

Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon is an Equal Opportunity Employer.

Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas:

Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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