Social Media Manager, Sports

How you’ll make an impact:
We’re looking for a passionate Social Media Manager to support the day‑to‑day social presence of one of the most influential platforms in music. You’ll be responsible for creating engaging, real‑time content that connects with fans, celebrates artists, and amplifies the channel’s unique voice across platforms.

You’ll be the digital heartbeat of SiriusXM’s social presence, translating the energy of the music and artist community into compelling social content that fans love. By blending cultural fluency in current and emerging pop music and pop culture with data‑informed strategy, you’ll help grow the channel’s reach, deepen fan connection, and make sure SiriusXM content is part of the conversation.

We are looking for a passionate and seasoned Social Media Manager to support the day‑to‑day social presence of SXM’s emerging sports platform and help shape social strategy across multiple sports properties. You’ll be responsible for creating engaging, real‑time content that connects with fans, celebrates athletes and memorable moments in sports, and amplifies the channel’s unique voice across platforms.

You’ll be the digital heartbeat of SiriusXM’s Sports social presence, translating the energy of the sports, music and artist community into compelling social content that fans love and guiding high‑level content planning and priorities. By blending cultural fluency in sports with data‑informed strategy, you’ll help grow the channel’s reach, deepen fan connection, and make sure SiriusXM content is part of the conversation.

What you’ll do:

Develop a cohesive social strategy across SiriusXM’s sports properties, guiding content priorities and driving long‑term audience growth.

Identify opportunities for growth and channel differentiation.

Leverage data and audience insights to shape long‑term social strategy, optimize content priorities, and guide decision‑making across sports properties.

Oversee the development of creative assets—photo, video, memes, reels, and short‑form content—that resonate with fans and reflect the tone of Sports.

Monitor social trends and platform features to keep Sport’s content fresh, timely, and culturally relevant.

Partner with colleagues in programming, on‑air talent, artists, and marketing teams to amplify key moments and campaigns, shaping integrated campaigns and ensuring alignment across teams.

Collaborate with SiriusXM brand social handles when relevant.

Analyze content performance and audience insights, sharing regular reporting with stakeholders.

Stay on top of sports news, major cultural moments, and fan conversations to keep content in tune with the community.

What you’ll need:

6+ years of experience managing social media accounts for a sports brand, media company, or entertainment property, including developing social strategy.

1–3 years’ experience with people management, including mentoring team members or direct reports.

Demonstrated ability to guide social direction across multiple properties or franchises.

Strong interest in and knowledge of major sports categories (NFL, NBA, NASCAR, NHL, MLB, and broader sports culture).

Experience delivering clear communication to large teams, presenting updates, providing feedback, and facilitating collaboration across diverse team members.

Proficient in content creation for social—proving/capturing content via iPhone/Android, editing video and photo.

Proficient in copywriting, tagging, publishing to social platforms, etc.

Deep knowledge and genuine passion for sports and sports culture.

Strong understanding of social media platforms, best practices, and native content formats.

Experience creating engaging content, including short‑form video, social copy, and trend‑reactive moments.

An analytical mindset with experience using social tools to report on performance and shape strategy.

Excellent writing skills and a strong sense of voice, tone, and audience.

Ability to thrive in a fast‑paced environment, juggle multiple priorities, and work cross‑functionally.

Comfortable being on‑site at events, in‑studio with talent, or capturing behind‑the‑scenes content as needed.

Experience with tools like Sprout or native platform analytics is a plus.

Must have legal authorization to work in the U.S.

Compensation:
We expect the annual salary for this position to be between $85,000 and $100,000, depending on your skills, qualifications, and experience.

Equal Opportunity Employment:
SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

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