Co-Brand Product Marketing Strategy, Customer Management Team

The US Marketing and Franchise Development (M&FD) organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across US Consumer Cards (USCC). The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long‑term loyalty, and thoughtfully communicating benefits, features and products that can strengthen our relationship.
Specifically, the VP of ECM Customer Management is charged with leading the Existing Customer Marketing communication strategy for a Cards portfolio, focused on driving engagement in client experiences, and partnering with Product Teams & Channel teams to deliver best‑in‑class marketing to meet business objectives.
Responsibilities

Partners with internal teams to create a calendar of marketing campaigns, design approved campaigns and execute flawlessly to meet business goals
Engage in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues
Assess for impacts and potential need for additional testing to ensure overall channel integrity
Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and deliver measurable results
Make decisions and recommendations based on analytics
Identify and manage issues to resolution
Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution
Manage internal legal and creative reviews and approvals for marketing campaigns
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Qualifications

6-10 years of experience in Marketing and retail bank/financial services industry experience
Requires attention to detail, advanced project management skills, good communication and problem‑solving skills
Demonstrated organizational skills and ability to manage multiple tasks/projects at once
Creative problem solving and sense of ownership
Solid communication, presentation and project management skills
Demonstrated clear and concise written and verbal communication
Ability to work well under tight deadlines in a fast‑paced and team‑oriented environment
Education

Bachelor’s/University degree, Master’s degree preferred
This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.
Primary Salary Range: $114,720.00 - $172,080.00. In addition to salary, Citigroup’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage, 401(k), life, accident, and disability insurance, and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Primary Location: Wilmington, Delaware, United States.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
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