Senior Website Product Marketing Manager (Remote)

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Join to apply for the Senior Website Product Marketing Manager (Remote) role at Jobright.ai
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Job Summary:
Moloco is a machine learning company that empowers organizations to leverage their first-party data for performance advertising. The Website Product Marketing Manager will be responsible for transforming Moloco.com into a storytelling platform that showcases their AI-powered solutions, driving engagement and conversion through strategic content and website optimization.
Responsibilities:
• Own Website Product Marketing Strategy: Develop and execute comprehensive website strategy including architecture, content framework, and conversion optimization across all three Moloco product lines
• Create Compelling Product Positioning: Translate core product positioning into targeted messaging that resonates with specific customer segments and industry verticals
• Design Customer Journey Architecture: Structure site experience to guide different personas (technical evaluators, business decision-makers, industry specialists) through tailored discovery paths
• Develop High-Impact Content: Create product pages, solution content, case studies, and customer success stories that demonstrate Molocos value across diverse use cases
• Drive Performance Optimization: Set and track website KPIs including traffic growth, conversion rates, SEO rankings, and ABM campaign performance
• Lead Cross-Functional Collaboration: Partner with product, sales, design, and engineering teams to ensure website accurately reflects product capabilities and market positioning
• Execute Product Marketing Initiatives: Beyond the website, lead additional PMM projects including go-to-market enablement, competitive positioning, and sales content development
• Implement AI-Powered Workflows: Leverage AI tools to scale content creation, optimize messaging, and streamline product marketing operations
• Establish Thought Leadership Hub: Position the website as a destination for industry insights, product expertise, and customer advocacy content
Qualifications:
Required:
• 5+ years of B2B product marketing experience at enterprise software companies, with proven success in messaging, positioning, and content strategy
• Website transformation ownership with demonstrated experience leading product-driven website redesigns or major content overhauls that improved conversion metrics
• Enterprise SaaS expertise working with technical and business decision-maker personas, ideally at high-growth companies
• Content strategy mastery including developing case studies, solution pages, technical documentation, and persona-driven messaging frameworks
• SEO and conversion optimization skills to create content that ranks well and drives measurable business outcomes
• Strong analytical capabilities to set website performance goals, track KPIs like traffic and conversions, and optimize based on data insights
• AI tool proficiency as a force multiplier - youre comfortable using AI to accelerate content creation, messaging development, and campaign execution
• Cross-functional leadership experience working with product, sales, and engineering teams to align on positioning and ensure accurate product representation
• Strategic thinking with execution focus - you can develop comprehensive website strategy while diving deep into content creation and performance optimization
• Self-sufficiency and ownership mindset to manage complex, multi-stakeholder projects independently while maintaining high quality standards
Company:
Moloco offers programmatic advertising solutions to help optimize the clients acquisition, retention, and monetization campaigns. Founded in 2013, the company is headquartered in Redwood City, California, USA, with a team of 501-1000 employees. The company is currently Late Stage.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing
Industries Software Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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