Global Marketing Manager – Clinical Assays

Global Marketing Manager – Clinical Assays

Report to the Associate Director of Product Marketing and partner closely with Product Management, Regulatory Affairs, Medical Affairs, Regional Marketing, Sales, and MarCom to translate product intent and clinical value into compelling go‑to‑market strategies.
Responsibilities

Lead global product marketing strategy and positioning for assigned clinical assay portfolios, including segmentation, target customer profiles, and differentiated value propositions across clinical settings.
Develop and own compliant global messaging frameworks that articulate clinical value, workflow impact, competitive differentiation, and economic benefits.
Serve as the global marketing subject‑matter expert for assigned assays, ensuring consistency of positioning and messaging across regions.
Lead go‑to‑market planning for new IVD kit launches, developing and executing comprehensive launch plans that align with regulatory approvals and intended use.
Own post‑launch marketing strategy, including adoption acceleration, messaging optimization, and monitoring of market performance, adoption trends, and competitive activity.
Drive global market development initiatives to accelerate adoption, identify priority segments, use cases, and adoption barriers across regions, and translate global strategies into effective local execution.
Develop scalable global training programs and toolkits to enable regional teams and key accounts with strong clinical, competitive, and value‑based selling capabilities.
Support strategic customer engagements, key accounts, and tenders by providing clear, compliant, evidence‑based value stories and enablement tools.
Lead development of marketing claims and value narratives in collaboration with Medical Affairs, Regulatory, and Product Management, ensuring accuracy and compliance.
Translate clinical evidence, guideline relevance, and health‑economic outcomes into clear, market‑relevant messaging for commercial use and support KOL engagement and scientific education initiatives.
Enable regional teams with approved HEOR‑based and outcomes‑focused messaging to support value‑based customer conversations as evidence matures.
Qualifications

Bachelor’s degree required.
Minimum five years of product or commercial marketing experience in diagnostics, IVD, or medical devices.
Demonstrated experience marketing regulated IVD or clinical diagnostic products in a global environment.
Strong understanding of clinical laboratory workflows, customer buying processes, and diagnostic adoption drivers.
Proven track record of leading global launches and downstream commercialization initiatives.
Experience working with regulatory, medical, and quality teams.
Excellent communication, storytelling, and presentation skills for both commercial and scientific audiences.
Strong analytical mindset with the ability to translate data and insights into actionable marketing strategies.
Demonstrated ability to operate effectively in complex, matrixed, global organizations.
Willingness to travel domestically and internationally (30%+).
Preferred: MBA or advanced degree in Life Sciences, Business, or Marketing.
Preferred: Bilingual (Spanish and English).
Preferred: Experience translating clinical, outcomes, or health‑economic evidence into customer‑relevant value stories, HEOR or cost‑savings modeling experience.
Preferred: Oncology/hematology diagnostics experience.
Preferred: Experience in clinical flow cytometry.
Employment Information

Location: San Diego, CA (additional locations possible). Travel may exceed 30% domestically and internationally.

#J-18808-Ljbffr