Director of Marketing

Marketing And Communications Director

This position helps define and advance the vision, strategic direction, and evolution of the bank's marketing, advertising, and communications functions. This role translates strategy into integrated marketing initiatives with oversight of planned goals and allocated budget. The role is responsible for shaping the Bank's brand and voice across all internal and external channels.
Essential Functions

Marketing & Communications Strategy
Lead the planning and execution of integrated marketing and communications initiatives that enhance brand visibility, reputation, and market share
Ensure consistent messaging and voice across all channels, including advertising, digital, social, website, collateral, and in-branch communications
Drive communications effectiveness through data-informed decisions, regularly analyzing campaign performance, audience insights, and market trends
Partner with business line leaders to develop targeted messaging that supports product adoption, cross-sell opportunities, and customer engagement
Participate in annual planning and budgeting, aligning communications priorities with business objectives
Evaluate and implement new marketing and communications technologies that support business objectives
Brand & External Communications
Oversee the Bank's brand strategy, ensuring all communications reinforce a strong, consistent, and differentiated market position
Guide the development of creative assets and storytelling that clearly articulate the Bank's value proposition
Manage and continuously improve the Bank's digital presence to strengthen engagement and support business goals
Ensure all external communications meet regulatory and compliance standards
Agency & Vendor Management
Lead relationships with the Marketing Agency of Record and external vendors
Direct strategic planning, creative development, and campaign execution to ensure alignment with business and communications objectives
Evaluate deliverables and provide clear, actionable feedback to maintain quality, consistency, and effectiveness
Research new strategic partnerships that can support and scale department operations
Marketing Operations
Oversee day-to-day marketing and communications operations, ensuring efficiency, quality, and alignment with strategic goals
Maintain governance of brand standards, messaging frameworks, and communications best practices
Identify opportunities to enhance products, services, and customer experience through insights gathered from marketing and communications efforts
Keep the Senior Director of People and Communications informed of key developments, risks, and opportunities
Team Leadership & Development
Lead, mentor, and develop a high-performing marketing and communications team
Foster a culture of open communication, collaboration, and continuous improvement
Set clear goals and expectations, conduct performance evaluations, and support professional growth
Allocate resources effectively to balance priorities and maximize team impact
Skills, Experience, and Training

Bachelor's degree in marketing or communications is highly preferred plus ten or more years of leadership experience in a marketing or communications function, or an equivalent combination of education and experience
Expert understanding of strategic planning, creative development, all media channels, advertising theory, public relations and website optimization
Familiarity with Adobe Creative Suite, Google Analytics, MS Office or similar tools
Knowledge of qualitative and quantitative marketing research tools and techniques
Strategic thinker with analytical and creative problem-solving ability
Track record of implementing successful marketing strategies and tactical plans
Excellent presentation, oral communication and relationship building skills
Experience leading and developing staff
Must possess excellent organizational and project management skills
Agency experience working with financial services clients a plus
Physical Requirements and Working Conditions

Physical surroundings are generally pleasant and comfortable.
Minimal physical effort required. May sit or stand with freedom of movement on a regular basis.
Handling of moderately heavy materials (up to 20 pounds) periodically.
Periodic travel within the Bank's geographical footprint is required.