Digital Content Creator

Posting Details

Posting Summary

Logo

Posting Number
STA00392PO26

Job Family
Creative Services

Job Function
Content Creation

USC Market Title
Digital Content Creator

Link to USC Market Title
https://uscjobs.sc.edu/titles/138287

Job Level
P1 - Professional

Business Title (Internal Title)
Digital Content Creator

Campus
Aiken

Work County
Aiken

College/Division
USC Aiken College/Division Level

Department
AIK Marketing and Communications

State Pay Range
G07

USC Market Range
MRD - $44,296 $54,263 $64,229

Anticipated Hiring Range
$44,296 - $54,263

Location of Vacancy

Part/Full Time
Full Time

Hours per Week
37.5

Work Schedule

Basis
12 months

Job Search Category
Other Professional

About USC

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary

Digital Content Creator (Public Information Specialist), Salary: $44,296 - $54,263 per year, USCA Marketing and Communications

Under the supervision of the Creative Director, the Digital Content Creator advances the university's brand and reputation by developing, publishing, and optimizing engaging content across institutional social media channels. This role leads day-to-day platform management, supports integrated marketing and communications strategies, and uses data to inform continuous improvement. Working collaboratively with creative team members, campus partners, and students, the position ensures timely, accurate, and audience-focused storytelling. The role also safeguards the institution's voice in online spaces through active community management and responsive engagement. Minimum requirements: Bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. Preferred: Social media campaign design and development.

Application deadline: June 15, 2026.

USCA is an AA/EOE. We strive to cultivate an environment that is open, welcoming, and supportive of all individuals.

Job Related Minimum Required Education and Experience

Requires a bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials

Preferred Qualifications

Social media campaign design and development.

Knowledge/Skills/Abilities

Must possess excellent computer skills in word processing and social media management tools. Excellent interpersonal and written communication skills and strong organization skills required. Must be able to travel occasionally and work evenings and weekend hours.

Job Duties

Job Duty

Social Media Strategy & Channel Management

Lead planning, scheduling, and daily management of official social media accounts, including Facebook, Instagram, X/Twitter, LinkedIn and YouTube. Maintain editorial calendars aligned with institutional priorities and campaigns. Ensure content reflects brand standards, accessibility guidelines, and best practices.

Essential Function
Yes

Percentage of Time
25

Job Duty

Content Creation & Publishing

Develop original, platform-appropriate content including copy, graphics, short-form video, and multimedia storytelling. Partner with the videographer/photographer and campus contributors to produce compelling assets that highlight programs, people, and impact.

Essential Function
Yes

Percentage of Time
25

Job Duty

Creative Team Support

Assist the creative team with basic design and production needs, adapting assets for digital use and supporting broader marketing initiatives.

Essential Function
Yes

Percentage of Time
20

Job Duty

Analytics & Reporting

Track performance metrics, evaluate engagement trends, and prepare regular reports with insights and recommendations. Apply findings to improve reach, effectiveness, and return on effort.

Essential Function
Yes

Percentage of Time
10

Job Duty

Student & Partner Coordination

May supervise or guide student workers, interns, or social media ambassadors. Provide direction, training, and quality control while fostering collaboration with campus units to source stories and content opportunities.

Essential Function
Yes

Percentage of Time
10

Job Duty

Community Management & Response

Monitor comments, tags, and direct messages. Provide customer-service-oriented responses, escalate issues as needed, and support crisis and reputation management protocols to maintain a constructive and accurate online presence. Other duties as assigned.

Essential Function
Yes

Percentage of Time
10

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive
No

Hazardous weather category
Non-Essential

Posting Detail Information

Number of Vacancies
1

Desired Start Date

Job Open Date
06/01/2026

Job Close Date
06/15/2026

Open Until Filled
No

Special Instructions to Applicant

In addition to completing the online application, please also upload your resume and a separate cover letter.

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by

June 15, 2026 .

Quicklink for Posting
https://uscjobs.sc.edu/postings/207173

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.