Sr. Global Marketing Manager - Cardiac

Senior Global Marketing Manager – Cardiac

Abbott is a global healthcare leader focused on rapid diagnostics. This senior commercial leadership role will lead the strategic and commercial success of the cardiac portfolio for Abbott Point of Care (APOC), ensuring innovative cardiac products are adopted worldwide.
Key Responsibilities

Portfolio Strategy & Market Leadership

– Own the global portfolio strategy for cardiac diagnostics, including segmentation, targeting, positioning, and investment priorities; shape category direction by identifying unmet clinical, workflow, and economic needs; translate growth objectives into executable priorities for regions and downstream teams; act as global business authority on the cardiac franchise guiding revenue‑impact decisions.
NPI Development, Launch & Adoption

– Own end‑to‑end NPI commercialization for cardiac products from development handoff to launch, adoption, and scale; define and execute global launch strategies that accelerate evaluation and utilization; establish and track adoption KPIs; identify and remove adoption barriers.
Value Proposition & Solution‑Based Commercial Strategy

– Define the global value proposition, integrating clinical evidence, health economics, and customer decision drivers; ensure value narratives support solution‑based selling across cardiac pathways; partner with sales leadership to deliver programs and tools that convert interest into revenue‑generating use; refine messaging based on field feedback.
Evidence Strategy & Scientific Engagement

– Own the global evidence strategy aligned to commercialization and differentiation; partner with Clinical and Medical Affairs to prioritize data generation, publications, and conferences; support guideline influence, protocol change, and customer confidence.
Cross‑Functional Leadership & Team Enablement

– Lead cross‑functional execution across R&D, Clinical, Sales, CX, Operations, and Regional Marketing; cascade strategy into clear roles, milestones, and measurable outcomes; serve as portfolio business representative to R&D for launch readiness.
Innovation & Future Growth

– Own the cardiac innovation roadmap, ensuring alignment with long‑term clinical and business strategy; anticipate emerging trends; guide investment and lifecycle decisions to maintain leadership position.
Success Measures (What Winning Looks Like)

Rapid adoption and protocol inclusion post‑launch.
Reduced time from launch to meaningful revenue contribution.
Sustained utilization growth across early‑adopter and expansion accounts.
Strong pipeline creation and enterprise adoption influenced by marketing programs.
Clear contribution to global cardiac revenue growth targets.
Qualifications Required

Bachelor’s degree (B.A./B.S.).
8+ years’ experience in healthcare marketing, sales, or related technical discipline.
Demonstrated success in portfolio management, NPI launches, and commercialization.
Track record of shaping markets through evidence, advocacy, or guideline influence.
Strong communication skills with the ability to influence senior leaders and cross‑functional teams.
Preferred

Diagnostics or medical device industry experience.
Global marketing or commercial leadership experience.
People leadership experience.
Strong business acumen and ability to translate strategy into execution.
Experience working in complex, matrixed organizations.
Compensation

Base pay range: $129,300.00 – $258,700.00 (variations may apply by location).
Job Family & Division

Product Management – APOC Point of Care.
Location & Logistics

United States – Princeton: 400 College Road East.
Work Shift: Standard. Travel: Not specified. Medical Surveillance: No.
Equal Opportunity Statement

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. Abbott is an Equal Opportunity Employer, committed to employee diversity.
EEO Information

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Español: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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