Coordinator, Paid Media - North America

Coordinator, Paid Media - North America

Fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.
We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.
Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
MAIN JOB OBJECTIVE
We are seeking an analytical, detail-oriented, and proactive Paid Media Coordinator to be a pivotal member of the North America Marketing team. This role will assist the Senior Manager, Paid Media in national brand media campaigns, performance media (paid search, lower funnel social, affiliate), retailer co-op campaigns for the US and Canada. The coordinator will be responsible for media campaign set-up, asset delivery, project timelines, managing agency and platform partners, and helping with performance re-caps and optimizations. Our ideal candidate thrives in a fast-paced environment, possesses strong communication skills, and is dedicated to fostering operational excellence and timely delivery within our growing beauty brand.
Job Description

JOB RESPONSIBILITIES
Partner with the Senior Manager and media agency to develop full-funnel media plans for key product franchises, as well as performance media campaigns specifically designed to drive sales on our DTC website.
Collaborate with Publicis, our media agency, successfully plan and execute 2-3 full-funnel brand campaigns per year to drive brand awareness, consideration and conversion across multiple channels (paid social, OLV, programmatic and more)
Execute always on lower funnel paid search and lower funnel social media campaigns with Publicis in close partnership with the ecommerce team to support DTC website including promotions and key moments to drive sales
Partner with affiliate team to drive sales on DTC with key publishers during big bet moments by strategically increasing commissions and investing in flat fee placements
Management of retailer media partnerships with key retailers, Sephora and Ulta to plan and execute lower funnel on-site campaigns including sponsored product ads and banners on site with the goal of driving sales
Executing with excellence, honing in on weekly performance and making optimizations that improve media performance to deliver on our business goals
Manage campaign inputs, including creative assets, and promotional details ensuring agencies/partners have accurate and timely information to execute
Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement.
Assist in the preparation of presentations and campaign recaps for internal stakeholders
Work cross-functionally with global creative, marketing, e-commerce, influencer and PR teams for holistic end-to-end campaign management
Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels.
Managing paid usage rights for content creators to ensure we are maximizing our efforts
Coordinate finance operations, including processing IOs, invoices, and POs, to ensure accurate financial tracking and timely payments.
Stay current on industry trends and platform updates to help inform testing and innovation opportunities
Monitor competitive ads and trends and help to capture examples
What you will learn in the first 6 months:
Build working relationships with the media agency, retailer media partners, affiliate team and key cross functional partners
Learn performance media campaign setup to support key DTC moments throughout the year
Spend time learning reporting dashboards, GA4, and retailer co-op tools
Help to support the launch of our biggest innovation of the year with full-funnel media plans
What you will achieve in 12 months:
Handle range of projects independently, demonstrating ability to prioritize and hit deadlines
Own and independently manage campaign set up for paid search, lower funnel paid social, and retailer co-op campaigns from start to finish
Serve as a liaison between cross functional teams
Assist in the 2027 annual strategy planning for media across brand, performance, and retailer co-op
PHYSICAL REQUIREMENTS
Must be able to remain in a stationary position on average of 7.5 hours/day.
Light to moderate lifting may be required.
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
Qualifications

PROFILE
Bachelor's degree or equivalent work experience required
You have 1-2 years of proven experience in paid media, either agency-side or in-house
Excellent verbal, interpersonal, and written communication skills
Demonstrated ability to prioritize work, manage multiple projects at once, and hit deadlines
Ability to operate on both strategic and tactical levels, translating vision to execution
Solid understanding of key paid media KPIs (CPM, CPC, CTR, CVR, ROAS) and attribution fundamentals. Exposure to GA4 is a plus.
Avid user and strong understanding of social media platforms (Meta, TikTok, YouTube, Pinterest); direct experience with their respective ads managers is highly beneficial.
Proficient in Microsoft Suite (spreadsheets and presentation tools)
Proven experience collaborating effectively with external partners, agencies, and cross-functional teams.
Additional Information

WHAT WE OFFER YOU
Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off and Flexibility
Flexible paid time off policy inclusive of Summer Fridays
Fertility and Family Planning
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can't access care
Back-up dependent Care and Tutoring
Fresh and LVMH 'Perks' and Discounts
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care
Medical, dental and vision
Retirement and Additional Benefits
401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.