Digital Strategy Lead - Vice President/Director

Company Overview

SMBC Group is a top‑tier global financial group headquartered in Tokyo with a 400‑year history, offering a diverse range of financial services including banking, leasing, securities, credit cards, and consumer finance. The Group has more than 130 offices and 80,000 employees worldwide across nearly 40 countries.
Role Description

SMBC Americas is seeking a Digital & Social Media Manager to lead, develop and deliver a comprehensive strategy to effectively leverage social media and our webpage to support business goals while enhancing and protecting the reputation of SMBC.
The role requires intellectual curiosity, strong writing skills, deep social and digital expertise, and an ability to engage in cross‑functional collaboration with senior leaders as well as social teams in Tokyo, Singapore and London.
The role is based in the New York office and reports to the Head of Communications, Americas Division.
Role Objectives

Develop and implement a digital content and social media strategy for the SMBC Americas that is aligned with the bank's business priorities, including paid and organic campaigns.
Monitor and analyze performance metrics across platforms to optimize content strategy.
Partner with internal stakeholders to align social media efforts with business goals and educate teams on best practices.
Continuously assess and enhance SMBC's digital presence, identifying opportunities for innovation and improvement.
Build and maintain a content library for the Hearsay platform.
Act as subject matter expert on social media trends, tools, and emerging platforms, providing strategic guidance and training as needed.
Qualifications and Skills

B.A. or B.S. degree with 5–8 years of relevant experience, preferably within financial services or a similarly regulated industry.
Strong writing and editing skills, with the ability to transform complex financial topics into clear, engaging content.
Strong project management capabilities and the ability to manage multiple priorities to meet tight deadlines.
Deep understanding of social media platforms, content management systems, and digital publishing tools.
Experience with analytics platforms and a data‑driven approach to content strategy and campaign optimization.
Familiarity with design tools such as the Adobe Creative Suite.
Knowledge of AI applications in communications is a strong advantage.
Benefits

SMBC offers a competitive portfolio of benefits to its employees. The role may also be eligible for an annual discretionary incentive award. The company follows a hybrid workforce model, allowing employees to work from home as well as from an SMBC office. Employees must live within a reasonable commuting distance of their office location.
EEO Statement

SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.
EOE, including Disability/veterans

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