About the Role
You will join Tinder as a Growth Product Marketing Lead, steering consumer engagement at scale and designing product marketing strategy across in‑app and out‑of‑app channels.
Location and Collaboration
Hybrid role requiring in‑office collaboration three days per week. Positions located in Los Angeles, CA, San Francisco, CA or New York, NY.
Responsibilities
- Own the go‑to‑market strategy for new product features, including positioning, messaging, and branding.
- Collaborate across global teams to translate learning plans into marketing actions and measure impact.
- Help define user needs and prioritize/down‑deliver features that solve for them.
- Own organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touch‑points.
- Recommend and form A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve return on investment.
- Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation.
- Develop and execute a robust ASO strategy alongside agency partners to improve app visibility and conversion rates in key markets.
- Bridge the gap between ASO strategy, in‑app CRM, and the product roadmap by collaborating with PMM, International and Localization teams.
- Own storytelling and discovery on App & Play Stores to drive accurate, timely feature awareness and improve Tinder’s share of voice.
- Propose and develop new lifecycle CRM tactics in partnership with the Engagement team, including testing channels, messages, and audience segments.
- Maintain a bridge between paid and owned strategies by collaborating with Media teams on product‑related initiatives.
- Operationalize Tinder’s AI SEO strategy and lead the application of learnings across the organization.
- Own category exploration for new GTM strategies & product experiences that can unlock growth and bring in new users.
Qualifications
- 6–8+ years of experience in product marketing, leading full‑funnel growth and go‑to‑market strategies, ideally in B2C mobile apps.
- Consumer obsessed, curious, and skilled at building methods to understand the user journey and speak to consumer needs across touchpoints.
- Familiar with both established and emerging growth levers (including ASO, CRM, and AI search) and experienced in shaping them to maximize impact.
- Analytical thinker, problem solver, with fluency in experimentation and the ability to translate insights across key markets.
Nice to Have
- Highly collaborative, partnering across CRM, Marketing, Communications, Product, Design, Research, Analytics, Globalization, Strategy, and Business Development teams to convert awareness to action and deepen product understanding.
- Attention to detail and a love for good design and user‑centric experiences, balancing fast delivery with inspiring and on‑brand messaging and creative.
Benefits
- Flexible vacation and 10 sick days.
- Paid time off to volunteer and charitable donations matched up to $15,000 annually.
- Comprehensive health, vision, and dental coverage.
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan.
- 100% paid parental leave, including for non‑birthing parents, and family‑forming benefits.
- Mentorship through MentorMatch, access to 6,000+ online courses via Udemy, and an annual $3,000 professional development stipend.
- Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy.
- Free Tinder Gold subscription.
Salary
Salary range: $175,000 – $195,000 per year (adjusted for location).
Commitment to Inclusion
Tinder is an equal‑opportunity workplace welcoming people of all sexes, gender identities, races, ethnicities, disabilities and other lived experiences. If you require reasonable accommodations, please speak with your Talent Acquisition Partner.
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