Search Engine Optimization (SEO) Specialist
The mission of an SOCIAL MEDIA MARKETING SPECIALIST is to maximize the volume of inbound organic traffic from social media to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, videos, pictures and good grasp of graphic designing and more.
As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, social media expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.
Professionals in this industry break into their positions through experience, success, research, and trial and error.
Requirements
- Experience with Google, Meta and Instagram services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the Social media industry
- Graphic designing
Supplementary skills
PHP, UX, IA, CRO, SEM, Content Strategy, Social Media
Benefits
In addition to career-long personal development, our associates enjoy a number of benefits, including:
- Health Insurance
- Dental Insurance
- Life Insurance
- Paid Vacation
- Paid Sick Leave
- Paid Holidays