Job Location: Cherry Creek Shopping Center
Overview
The Director of Marketing will develop, execute, and manage the strategic marketing and communication direction for the shopping center. This role supports sales and business development through marketing initiatives that align with corporate objectives and positively impact financial goals such as EBITDA, sales, traffic, and market share.
Responsibilities
- Develop and execute an annual marketing plan that utilizes all platform programs and supports corporate marketing objectives.
- Implement business development revenue opportunities, including mall assets, media assets, and mall programming, to achieve financial sales goals.
- Develop and implement retailer intensification strategies to drive awareness and sales.
- Promote platform program opportunities and build relationships with key retail partners.
- Implement corporate direction regarding Simon/Malls brand marketing, SBV programs, and initiatives at the field level.
- Create annual marketing budgets based on retailer dues and allocate expenses to support platform programming, Simon initiatives, and brand messaging.
- Forecast and maximize marketing dollars through analysis of sales performance, overage rent, and ROI on marketing programs on a monthly basis.
- Manage data input and use of Salesforce for tourism, deal management, lease actions, and inventory.
- Oversee tourism programs covering local, regional, national, and international destinations.
- Coordinate shopping center visual merchandising, signage, and advertising programs.
- Manage marketing work surrounding center renovations, redevelopment, and expansions.
- Provide input on media plans, media buys, and media channels for effective reach.
- Work with the PR agency to enhance overall property perception, maintain local media relations, and prepare media releases, alerts, and talking points.
- Drive growth and engagement of social media channels, SMS, and email lists.
- Develop professional business relationships with center retailers.
- Leverage Simon loyalty programs tailored to the property market and core demographics.
- Oversee financial forecasting and budgeting for the marketing department and programs.
- Hire and supervise the Marketing Administrative Assistant.
- Participate in Manager on Duty rotation, staff meetings, and other management responsibilities as a key member of the mall management team.
Leadership Characteristics
- Strong organization and coordination skills.
- Strong team‑building and coaching abilities.
- Ability to handle multiple projects simultaneously.
- Effective communication with various levels within the organization.
Qualifications
- BA or BS degree in sales, marketing, or business.
- 4‑6 years of experience in strategic marketing, event management, sales, sponsorship, and budgeting.
- Knowledge of retail management, marketing, advertising, and media industry.
- Excellent interpersonal, communication, selling, and negotiation skills.
- Superior computer skills and ability to communicate verbally, visually, and in writing.
- Flexibility to work varied schedules, including weekends and evenings.
- Strong team‑building and coaching skills.
- Ability to handle multiple projects simultaneously.
- Some overnight travel required.
- Strategic thinking ability.
Salary & Benefits
Salary range: $91,459.00 - $170,901.00 (actual compensation within this range depends on experience, qualifications, and location). This is a bonus‑eligible position with annual bonus potential. Benefits include medical, dental, vision coverage; 401(k); life and AD&D insurance; disability insurance; flexible spending accounts; and paid time off.
Equal Employment Opportunity Statement
Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require assistance or need to request an accommodation due to a disability, please email This email is intended only for accommodation requests related to the application and interview process.
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