Senior Vice President of Marketing and Strategy

Senior Vice President of Marketing and Strategy

Location: Dallas - Hospital
Schedule: Monday - Friday 8:00 am - 5:00 pm
The Senior Vice President of Marketing and Strategy at a pediatric orthopedic hospital is responsible for driving enterprise-wide growth and brand authority. Reporting directly to the CEO, the role is a primary architect for the hospital’s long-term strategic vision, ensuring that clinical excellence in orthopedics translates into market leadership and sustainable patient acquisition.
Core Responsibilities

Strategic Growth & Vision:

Partner with the CEO to define and execute a three-to-five-year strategic plan focused on service line expansion (e.g., spine, sports medicine), geographic reach, and innovative care models.
Enterprise Brand Stewardship:

Serve as the lead steward for the hospital’s brand, ensuring a consistent, mission-driven narrative across all platforms that resonates with parents, referring physicians, and community partners.
Market Intelligence:

Monitor healthcare industry trends and competitive pediatric orthopedic landscapes to identify new program opportunities, risks, and strategic partnership prospects.
Integrated Marketing Execution:

Oversee a multidisciplinary team to deploy data-driven campaigns spanning digital health, SEO/SEM, social media, and traditional media to drive patient volume and engagement.
Physician & Community Engagement:

Strengthen referral networks by leading physician-facing marketing and managing high-visibility community or sports partnerships that enhance local brand trust.
Business Development & Partnerships:

Lead the identification, evaluation, and implementation of strategic affiliations that align with the hospital’s pediatric mission.
Performance Metrics & ROI:

Establish robust KPI frameworks to measure marketing effectiveness and the financial impact of strategic initiatives on the hospital's growth.
Required Qualifications

Education:

Bachelor’s degree in business, marketing, or healthcare administration required; a Master’s degree (MBA or MHA) is strongly preferred.
Experience:

Typically requires 12–15+ years of progressive leadership experience in healthcare strategy or marketing, with a proven track record of managing complex growth initiatives in a clinical setting.
Specialized Knowledge:

Deep understanding of the pediatric healthcare ecosystem, including managed care operations, regulatory environments, and consumer-centric patient engagement.
Leadership Competencies

Executive Presence:

Ability to influence and collaborate with the Board of Directors, clinical leaders, and the broader executive team.
Visionary Thinking:

Capable of translating complex market data into actionable long-term plans while navigating a fast-paced, competitive regional market.
Team Development:

Experienced in mentoring high-performing, cross-functional teams in brand strategy, digital marketing, and business analytics.
We currently have locations in Dallas and Frisco and is an equal opportunity employer.

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