Role
- Be the point of contact for Marketing and Brand topics with the Business Unit/Region. Liaise with other teams and departments to guide a unified approach to marketing.
- Ability to represent the business from the front – give our pitch, write articles, lead a webinar, interface with clients, conduct meet-ups, face off against analysts, etc.
- Growth Driver: one of the crucial areas of focus involves the responsibility to create and manage marketing-driven pipeline and revenue growth (LeadGen).
- Customer Champion: align the organization messaging around customer centricity using data and analytics to deliver customer experiences and measurable business results.
- ABM: implement our Account Based Marketing approach for the business portfolio.
- Define marketing strategies to support the company’s overall strategies and the business area’s unique “voice”. Develop a feasible marketing plan and oversee its day‑to‑day implementation. Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, prospect and customer events, telemarketing, etc.) to fill and grow the lead pipeline with high‑quality leads.
- Drive our digital marketing positioning (business‑oriented Web, SEO, Social and Digital campaigns).
- Produce high‑quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc. Drive thought leadership.
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve.
Qualifications
- 10 years of experience in marketing roles. Active experience in marketing products and solutions in the technology space — and in the region/market.
- Experience with one of our industry’s technology or consulting majors would be a good combination. Working experience with onsite‑offshore multinational cross‑cultural diverse teams.
- Visionary leader with a driven personality, not only highly analytical and strategic but also flexible, creative, and hands‑on in nature.
- Strong understanding of inbound and outbound marketing for the enterprise and “land and expand” B2B sales. Thorough knowledge of marketing principles, brand, product, and service management.
- Demonstrable experience in positioning a company in a competitive market and winning market share.
- Demonstrable experience in developing efficient strategies and business plans for marketing (lead generation, branding, product promotion, etc.).
- ROI‑driven approach to marketing and strong attention to detail.
- A creative mindset to package and develop go‑to‑market strategies and build brand.
- Ability to understand what we do, weed through all the “shiny objects,” and generate cogent marketing programs.
- Ability to work with partners, leverage MDF funds, etc.
- Experience in leveraging tools, platforms, and social to build lead gen.