Role Summary
Vice President of Social Media on the Corporate Marketing team at Blue Owl. This role is in office Monday to Thursday. The position focuses on developing and executing a global social media strategy, leading content creation, and driving measurable commercial impact for the firm.
Responsibilities
- Develop and execute a comprehensive global social media strategy that aligns with Blue Owl’s business objectives, reinforces brand positioning, and drives measurable commercial impact globally.
- Lead the concepting, writing, and development of high-quality, social-first content across all social media channels, ensuring platform-native copy, compelling visual assets, and cohesive brand storytelling to capture attention and drive engagement.
- Plan, execute, and optimize social media campaigns, leveraging data and performance insights to continuously refine strategy and exceed key growth metrics.
- Partner with Client Marketing, business leaders, and subject matter experts to translate complex investment themes into clear, engaging, and visually compelling social narratives.
- Collaborate with Brand Strategy to define and maintain an on-brand voice, visual identity, and messaging framework across all social platforms.
- Partner with Communications and Compliance on community management: developing clear governance protocols and response strategies to manage potential risks across social channels.
- Establish clear performance benchmarks and frameworks, translating analytics into actionable insights and executive-level recommendations that demonstrate social media’s contribution to business objectives, regularly presenting findings to senior leadership.
Qualifications
- 7+ years of experience building and scaling social media programs for global brands, including executive branding and employee advocacy initiatives.
- Proven track record of developing and executing high-impact social strategies, with the ability to clearly articulate ROI and influence to senior stakeholders.
- Experience in the financial services or similarly technical and regulated industries is a plus, with an understanding of compliance considerations in social communications.
- Deep domain expertise and understanding of social platforms, their roadmaps, user behavior, and emerging trends, with a point of view on how they shape brand perception and should be reflected in our strategy and content.
- Expert at insights, analyzing the performance of social content, search trends, cultural relevance, etc. to implement recommendations for the improvement and optimization of content and channel best practices.
- Experience with: Hootsuite or a similar social media management platform; Canva or a similar design platform and comfortable creating visually compelling communications.
- Exceptional writing and editing skills, with the ability to craft clear, compelling, platform-native copy.
- Experience building processes, governance frameworks, and scalable content operations within complex organizations.
- Entrepreneurial mindset with the ability to operate independently, drive clarity in ambiguous environments, and build relationships and consensus across cross-functional teams.
- Demonstrated ability to manage multiple high-priority initiatives simultaneously in a fast-paced, high-performance environment.
- Works effectively in a lean, high-impact team environment; proactively offers support, partners well across functions, steps up to help wherever needed, and contributes to collective wins.
Compensation
The base annual salary range for this New York-based position will be $150,000 to $160,000. Actual salary offered will be based on the candidate’s skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
Equality and Inclusion
Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
#J-18808-Ljbffr