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Senior Graphic Designer (User Acquisition & Marketing)

Bellota Labs · Redwood City, CA, USA ·

Pay:
$150,000-$175,000/yr
Job type:
Full Time

At Bellota Labs , we’re building the future of online poker with ClubWPT Gold —a skill-based, strategy-driven platform from the World Poker Tour. This isn’t just another casino app—it’s a competitive ecosystem where players learn, train, and play to win real prizes.

We’re looking for a Senior Product Designer with a focus on user acquisition, marketing, and conversion to help shape the front door of our product experience. From marketing landing pages and growth experiments to onboarding flows and campaign-driven design, you’ll help us attract, convert, and retain passionate players in a crowded, competitive market.

This is a high-impact, cross‑functional role where product thinking meets performance marketing—ideal for a designer who’s equal parts strategic and hands‑on.

What You’ll Do

  • Design for growth : Own the end‑to‑end design of web assets and experiences focused on driving acquisition—think marketing sites, landing pages, campaign pages, paid ad flows, and lead‑gen experiences.
  • Optimize conversion funnels : Craft, test, and iterate on design elements that drive signups, account creation, email capture, and player engagement.
  • Create marketing visuals : Produce high‑quality visuals for product launches, ad campaigns, email templates, and social media—always on‑brand and optimized for performance.
  • Collaborate cross‑functionally : Partner with marketing, product, and engineering teams to align design with business goals and KPIs.
  • Lead A/B testing efforts : Design testable experiences and analyze outcomes to inform future design decisions.
  • Build and maintain design systems : Extend our design system across marketing assets and customer‑facing surfaces with consistency and polish.

What We’re Looking For

  • 3+ years of experience in product or marketing design, with a strong focus on responsive web and performance‑driven design
  • A portfolio that demonstrates clean visual design, marketing intuition, and conversion‑minded UX
  • Expertise in Figma ; bonus for motion/interactive prototyping tools
  • Experience designing and optimizing landing pages, marketing flows, and acquisition campaigns
  • Strong grasp of growth metrics and how design impacts user behavior
  • Familiarity with A/B testing , performance tracking, and iterative design
  • Bonus: Experience in gaming, entertainment, or competitive skill‑based products
  • Extra bonus: You know poker—or are excited to learn

What Success Looks Like

  • A polished, high‑converting marketing site that communicates our value proposition to new players
  • Seamless flows from ad to signup, reducing dropoff and boosting conversion rates
  • Design assets and landing pages that scale across campaigns, product launches, and growth initiatives
  • A consistent, compelling visual identity that builds trust with serious poker players

$150,000 - $175,000 a year

If you’re excited to work at the intersection of design, growth, and gaming , and want to help launch a category‑defining product, we’d love to hear from you.

Join us at Bellota Labs—where the game is just getting started.

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