Senior Marketing Manager – Lifecycle Marketing Lead
We are looking for a Senior Marketing Manager to lead lifecycle marketing for our Cricut cutting machines using Braze-powered channels. This role drives onboarding, engagement, and reactivation across key user cohorts: new owners, active users, lapsed users, and global audiences.
Key Responsibilities
- Own the lifecycle marketing roadmap for Cricut cutting machines to increase Design Space visits and cut activity.
- Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation.
- Become an expert in Cricut machines, Design Space, materials, project types, and user workflows.
- Use email, push, SMS, paid social, in-app messaging, banners, and pop-ups to drive engagement and cut conversion.
- Partner across creative, product, engineering, international, data, research, and digital marketing to execute campaigns.
- Work with data teams to define segments, triggers, tests, dashboards, and performance readouts.
- Tie marketing performance to first 7‑day cuts, cuts per user, active cutters, international engagement, and campaign metrics.
- Document roadmaps, calendars, briefs, tests, learnings, and updates to keep teams aligned.
Qualifications
- 7+ years in lifecycle, CRM, retention, engagement, product, or growth marketing.
- Experience with consumer apps, connected hardware, creative platforms, subscriptions, or DTC.
- Hands‑on experience building multi‑channel owned and paid campaigns.
- Experience with Braze or a similar engagement platform.
- Track record improving activation, engagement, retention, usage, or LTV.
- Strong analytical skills and ability to turn data into action.
- Experience with segmentation, personalization, triggers, automation, testing, and measurement.
- Strong product sense across hardware, software, content, and marketing.
- Clear communicator with strong documentation and proactive updates.
- Creative, organized, resourceful, and user‑first.
About the Role
Join a fast‑growing team that values high standards, creativity, and rapid iteration. The role is focused on ownership of the full lifecycle funnel and requires a strategic, data‑driven marketer who can quickly become fluent in our products and user behavior.
EEO Statement
At Cricut, we celebrate inclusion and diversity. Cricut is an equal‑opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.
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