Associate Vice President & Senior Writer, Marketing & Communications
Division Leadership & Operations
- Assists the VP/CCO in leading the communications functions of the Division of Marketing & Communication, with direct supervisory responsibility for the Communications Specialist and Digital Media Specialist
- Manages divisional communications workflows, project pipelines, and production schedules to ensure timely, high-quality delivery of all communications products
- Tracks and reports on divisional activities, project completion, and key performance indicators in support of the division's commitment to data-informed decision-making, including SEO performance, website analytics, and content engagement metrics
- Serves as acting head of the division in the absence of the VP/CCO, including representing the division at cross-divisional meetings and institutional functions as designated
- Supports onboarding, professional development, and coaching of direct reports; contributes to a division culture of excellence, morale, and recognition
Strategic Communications & Enrollment Support
- Implements integrated marketing and communications strategies in alignment with the brand direction and strategic priorities established by the VP/CCO, with particular emphasis on supporting enrollment growth and brand awareness
- Ensures message clarity, editorial quality, and brand voice consistency across all written communications, publications, and platforms produced by the division
- Provides communications counsel and execution support to the VP/CCO on messaging, media strategy, and stakeholder communications
- Coordinates with the Office of Admissions and Recruitment to obtain CRM data and inform enrollment-driven communications strategies
- Supports the development and distribution of internal newsletters and communications designed to engage students, faculty, staff, and alumni audiences
Qualifications
- Experience in executive communications, including writing for a president, chancellor, or senior institutional leader
- Demonstrated experience in crisis communications or issues management
- Experience with data-informed communications, including Google Analytics, SEO strategy, CRM integration, or digital performance reporting
- Advanced proficiency in Meltwater, including consumer intelligence, social listening, and influencer identification features
- Experience with AI-driven communications tools or marketing technology platforms
- Familiarity with university enrollment marketing, alumni communications, or development communications
- Demonstrated ability to build cross-campus collaborative relationships and manage stakeholder communications in a complex institutional environment
- Award-winning or regionally
ationally recognized communications work
Meltwater certification, APR, Google Analytics certification, or other digital communications credentials considered a plus.
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