Associate Vice President, Marketing and Communication

Associate Vice President & Senior Writer, Marketing & Communications
Essential Job Functions
Division Leadership & Operations

Assists the VP/CCO in leading the communications functions of the Division of Marketing & Communication, with direct supervisory responsibility for the Communications Specialist and Digital Media Specialist

Manages divisional communications workflows, project pipelines, and production schedules to ensure timely, high-quality delivery of all communications products

Tracks and reports on divisional activities, project completion, and key performance indicators in support of the division’s commitment to data‑informed decision‑making, including SEO performance, website analytics, and content engagement metrics

Serves as acting head of the division in the absence of the VP/CCO, including representing the division at cross‑divisional meetings and institutional functions as designated

Supports onboarding, professional development, and coaching of direct reports; contributes to a division culture of excellence, morale, and recognition

Strategic Communications & Enrollment Support

Implements integrated marketing and communications strategies in alignment with the brand direction and strategic priorities established by the VP/CCO, with particular emphasis on supporting enrollment growth and brand awareness

Ensures message clarity, editorial quality, and brand voice consistency across all written communications, publications, and platforms produced by the division

Provides communications counsel and execution support to the VP/CCO on messaging, media strategy, and stakeholder communications

Coordinates with the Office of Admissions and Recruitment to obtain CRM data and inform enrollment‑driven communications strategies

Supports the development and distribution of internal newsletters and communications designed to engage students, faculty, staff, and alumni audiences

Qualifications

Experience in executive communications, including writing for a president, chancellor, or senior institutional leader

Demonstrated experience in crisis communications or issues management

Experience with data‑informed communications, including Google Analytics, SEO strategy, CRM integration, or digital performance reporting

Advanced proficiency in Meltwater, including consumer intelligence, social listening, and influencer identification features

Experience with AI‑driven communications tools or marketing technology platforms

Familiarity with university enrollment marketing, alumni communications, or development communications

Demonstrated ability to build cross‑campus collaborative relationships and manage stakeholder communications in a complex institutional environment

Award‑winning or regionally
ationally recognized communications work

Meltwater certification, APR, Google Analytics certification, or other digital communications credentials considered a plus.

Knowledge Skills and Abilities

Deep knowledge of AP Stylebook and editorial standards; demonstrated ability to apply brand voice and institutional messaging across multiple platforms and audiences

Strong command of integrated communications strategy, including content planning, content calendars, and cross‑channel execution in support of enrollment and brand awareness goals

Proven supervisory skills with demonstrated ability to lead, develop, and evaluate communications staff

Proficiency in Meltwater Media and Consumer Intelligence Software, with a minimum of three (3) to four (4) years of demonstrated hands‑on experience using the platform for media monitoring, earned media tracking, consumer insights, and communications performance reporting

Proficiency in data‑informed communications, including familiarity with Google Analytics, SEO principles, CRM platforms, and digital performance metrics

Knowledge of digital marketing platforms, content management systems, email marketing tools, social media management platforms, and emerging AI‑driven communications technologies

Excellent written and verbal communication skills, with demonstrated ability to adapt tone and style for executive communications, public audiences, media, and internal stakeholders

Strong media relations skills, including experience pitching stories, managing press inquiries, and cultivating journalist relationships for regional and national placement

Demonstrated ability to build and sustain collaborative relationships across campus departments, community partners, and external stakeholders

Demonstrated ability to exercise sound editorial and strategic judgment under pressure, including in crisis or sensitive communication situations

Strong understanding of higher education, HBCU culture, and mission‑driven institutional communication

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