Associate Vice President, Marketing and Communication

Associate Vice President & Senior Writer, Marketing & Communications

Division Leadership & Operations

Assists the VP/CCO in leading the communications functions of the Division of Marketing & Communication, with direct supervisory responsibility for the Communications Specialist and Digital Media Specialist

Manages divisional communications workflows, project pipelines, and production schedules to ensure timely, high-quality delivery of all communications products

Tracks and reports on divisional activities, project completion, and key performance indicators in support of the division's commitment to data-informed decision-making, including SEO performance, website analytics, and content engagement metrics

Serves as acting head of the division in the absence of the VP/CCO, including representing the division at cross-divisional meetings and institutional functions as designated

Supports onboarding, professional development, and coaching of direct reports; contributes to a division culture of excellence, morale, and recognition

Strategic Communications & Enrollment Support

Implements integrated marketing and communications strategies in alignment with the brand direction and strategic priorities established by the VP/CCO, with particular emphasis on supporting enrollment growth and brand awareness

Ensures message clarity, editorial quality, and brand voice consistency across all written communications, publications, and platforms produced by the division

Provides communications counsel and execution support to the VP/CCO on messaging, media strategy, and stakeholder communications

Coordinates with the Office of Admissions and Recruitment to obtain CRM data and inform enrollment-driven communications strategies

Supports the development and distribution of internal newsletters and communications designed to engage students, faculty, staff, and alumni audiences

Qualifications

Experience in executive communications, including writing for a president, chancellor, or senior institutional leader

Demonstrated experience in crisis communications or issues management

Experience with data-informed communications, including Google Analytics, SEO strategy, CRM integration, or digital performance reporting

Advanced proficiency in Meltwater, including consumer intelligence, social listening, and influencer identification features

Experience with AI-driven communications tools or marketing technology platforms

Familiarity with university enrollment marketing, alumni communications, or development communications

Demonstrated ability to build cross-campus collaborative relationships and manage stakeholder communications in a complex institutional environment

Award-winning or regionally
ationally recognized communications work

Meltwater certification, APR, Google Analytics certification, or other digital communications credentials considered a plus.

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