Overview
Apple’s communications team shapes and shares the stories about our innovative products and services, and the values that drive everything we do. We are currently seeking a Senior PR Manager for the Launch Communications role in Cupertino, CA. The successful candidate will develop communications strategies and proactively manage media and influencer activities to build excitement around Apple products, with a particular focus on launch, planning, and cross‑functional collaboration.
Responsibilities
• Develop and execute launch‑focused communications strategy.• Manage media and influencer activity to drive product awareness and excitement.• Coordinate with product, marketing, events, and Marcom teams to create and deliver launch activities.• Optimize planning processes and clarify cross‑functional workflows.• Lead and present the PR voice during the launch window.
Minimum Qualifications
- 7+ years of experience in communications.
- Past leadership experience managing and developing teams.
- Fluency in English.
Preferred Qualifications
- BS/BA or equivalent experience.
- Ability to build formal and informal relationship networks inside and outside the organization.
- Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.
- Analytical skills to handle complex, high‑volume, and sometimes contradictory information.
- Understanding of internal and external stakeholder requirements and expectations.
- Experience in media relations with a network of contacts in technology, consumer, and lifestyle spaces.
- Knowledge of current trends in podcasting, newsletters, and creator‑centric communication.
- Track record of delivering creative PR campaigns with measurable impact.
- Self‑motivated, positive team‑player attitude, and passion for consumer technology.
- Excellent written and verbal communication skills with superb attention to detail.
- Adaptability to ambiguity, multi‑tasking, and tight timelines across multiple jurisdictions.
Pay & Benefits
The base pay range for this role is between $185,800 and $279,600, depending on skills, qualifications, experience, and location. In addition to a competitive compensation package, Apple offers stock options, employee stock purchase plans, comprehensive medical and dental coverage, retirement benefits, discounted products and services, tuition reimbursement for formal education, discretionary bonuses or commission opportunities, and relocation support where applicable.
Equal Employment Opportunity
Apple is an equal‑opportunity employer that is committed to inclusion and diversity. We promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. We meet all EEO and affirmative action requirements and provide reasonable accommodations to applicants with disabilities. Apple participates in the E‑Verify program where required. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation. Apple is a drug‑free workplace.
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