Job Description
The Director, Marketing & Franchise Operations is the operational backbone for Spin Master’s key franchises. This role is responsible for providing the operational calendar, project management, and cross‑functional leadership required to bring the global creative, franchise and licensing plans to life. Acting as the central hub for all creative, franchise and licensing‑out activities, the individual will partner closely with the franchise, creative and category leads to drive executional excellence, ensure seamless communication and manage the operating rhythm of the team.
Operational Planning & Execution
- Partner with franchise, creative and category leadership to support planning processes by providing operational oversight and managing key deliverables.
- Translate high‑level franchise strategies and go‑to‑market roadmaps into actionable project plans, timelines and budgets for all cross‑functional teams.
- Establish and manage the operating rhythm for the franchise, creative and category management team, including planning calendars, key milestone tracking and meeting cadences.
- Develop and implement standardized processes and tools (e.g., project trackers, asset management systems, approval workflows) to drive efficiency and operational excellence.
- Proactively identify and resolve operational bottlenecks, ensuring initiatives remain on schedule and within budget.
Cross‑Functional Alignment & Communication
- Act as the central operational hub and primary point of contact for franchise, creative and category management‑related activities, ensuring clear communication between Content, Consumer Products, Sales, Global Brand, Marketing and International teams.
- Lead cross‑functional team meetings to ensure all stakeholders are aligned on priorities, timelines and responsibilities.
- Manage the creation and distribution of core franchise, creative and licensing plan materials, including brand guidelines, planning calendars, licensing go‑to‑market and asset toolkits.
- Oversee the approvals process for creative and franchise marketing materials, ensuring brand consistency and timely feedback.
Franchise, Creative and Category Management Operations
- Manage budgets, including tracking invoices and providing regular financial updates to leadership.
- Support the execution of global franchise and licensing plans by managing project timelines, coordinating asset delivery and ensuring team alignment.
- Coordinate the gathering of market analysis, competitive research and consumer insights to support the strategic planning process.
- Prepare and present regular updates on operational performance, project status and key marketing metrics to department leaders.
Skills and Experience
- 8+ years of experience in brand operations, marketing operations, project management or franchise management, preferably within the entertainment, toy or consumer products industry.
- Exceptional project management and organizational skills, with a proven ability to manage multiple complex projects simultaneously in a fast‑paced environment.
- Demonstrated experience in developing and implementing operational processes and tools to improve team efficiency and effectiveness.
- Superb communication and interpersonal skills, with a talent for building consensus and driving alignment across diverse cross‑functional teams.
- A strategic thinker with an operational mindset; able to understand the big picture and master the details required to get there.
- Experience managing budgets and complex project schedules.
Pay Range (California)
$150,000 – $180,000 per year, dependent on experience, education and other factors.
Benefits
- Growth and career opportunities
- Flexible work hours
- Innovation, collaboration and fun culture
- Comprehensive benefits package
- Other fun perks
Equal Opportunity Statement
Spin Master is an equal‑opportunity employer. All qualified applicants are considered for employment regardless of race, color, religion, sex, national origin, age, disability or any other protected characteristic. We are committed to providing reasonable accommodation to all applicants that may require it during the recruitment, selection and assessment process.
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