Join City University of Seattle as a Senior Marketing Manager and lead high-impact marketing efforts that drive awareness, engagement, and enrollment across the Pacific Northwest.
In this role, you'll own the full marketing funnel, from first touch to enrollment, bringing together digital campaigns, partnerships, events, and community engagement into one cohesive, results-driven strategy.
What you will do:
- Lead integrated marketing campaigns across digital, social, email, events, and partnerships
- Own and optimize the full funnel from lead generation to enrollment conversion
- Manage and scale paid digital campaigns (search, social, display) with a focus on ROI
- Build targeted email and CRM-driven lead nurturing journeys
- Grow social media presence and community engagement through compelling content
- Develop partnerships and represent CityU in the local community
- Track performance, analyze data, and continuously optimize campaigns and channels
- Collaborate with admissions and leadership to align strategy with enrollment goals
- Mentor and supervise student employees
What You Bring:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience with strong digital and performance marketing expertise
- Proven success managing campaigns across the full marketing funnel
- Experience with email marketing, CRM, and marketing automation tools
- Data-driven mindset with strong analytical and problem-solving skills
- Excellent collaboration and project management abilities
- Higher education or adult learner marketing experience is strongly desired.
- Familiarity with the PNW regional business and community landscape