Job Description
As part of the Marketing Program Management Office, the Senior Marketing Program Manager plays a key role in the execution of marketing campaigns and deliverables by considering the goals and objectives of the program and helping identify program milestones and their sequencing. The Senior Program Manager effectively problem solves and can communicate concise and accurate requirements for projects to both creative and business partners.
Job Responsibilities
- Work closely with marketing peers to solve problems and focus on the strategic value of initiatives, driving project effectiveness and process efficiencies.
- Collaborate with enterprise‑wide partners and third‑party media agencies to manage marketing deliverables, from customer strategy and insights, through planning, production, reviews, to in‑market execution, including trafficking media deliverables.
- Help teams prioritize deliverables, driving project effectiveness and process efficiencies.
- Create and maintain project schedules to track deliverables and timelines for the cross‑functional marketing team.
- Maintain key artifacts, including creative placemats, marketing calendars, roadmap for program visibility, and planning documents to enable prioritization discussions.
- Facilitate and ensure cross‑functional team meetings run efficiently and use workflow management tools to maintain the marketing team’s work.
Skills & Qualifications
- Self‑directed with strong facilitation skills that empower cross‑functional teams by planning, prioritizing work, providing clear direction, and maintaining clear communications.
- Experience bringing innovation and automation to drive efficiency in workflow management tools.
- Anticipate and work to eliminate or minimize potential challenges and issues.
- Adept at problem solving with a keen interest in finding and sharing process efficiencies.
- Excellent oral and written communication and presentation skills.
- Successful experience in a professional environment; 3+ years of marketing or agency experience desired.
- BA/BS with significant coursework in advertising, production, creative, and/or marketing.
Team & Collaboration
The Senior Marketing Program Manager works closely with senior business partners, marketing channel leaders, copywriters, designers, media, legal, development and QA teams to deliver award‑winning advertising across all channels.
Certifications
- Program/Project Management