Job Title : Sr. Director, Brand Communications – PEOPLE & Entertainment Weekly
About The Position
People Inc. is seeking a Sr. Director of Brand Communications to support the PR initiatives for PEOPLE and Entertainment Weekly. This role reports to the SVP of Communications and partners with executives across editorial, sales, and marketing.
Primary responsibilities include but are not limited to:
- Accountable for leading the day-to-day PR initiatives for all things PEOPLE and Entertainment Weekly.
- Manage all planning strategies and tactical execution.
- Ideate and execute innovative digital PR campaigns that align with the PEOPLE/EW brand and vision; focus on digital platforms.
- Collaborate with key stakeholders and team leaders for brand consistency related to messaging and visuals.
- Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches.
- Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms.
- Oversee projects from conception to completion, ensuring timelines and objectives are met.
- Work in tandem with the brands’ social media teams and platforms to enhance digital footprint and promote PR initiatives.
- Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders.
- Act as day-to-day contact for key stakeholders for both PEOPLE and EW brands.
- Lead a team of PR & Communications professionals and provide guidance on all aspects of the role.
Key Responsibilities & Accountabilities
- Partner with SVP of Communications for entertainment brands and lead a team of PR professionals acting as daily points of contact.
- Build and maintain relationships with media, influencers, and other key stakeholders for key events, sponsorships, etc.
- Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
- Operate effectively within a multi-platform ecosystem with a strong emphasis on digital-first initiatives.
- Collaborate across editorial, digital, events, and marketing teams to drive visibility.
- Support new business opportunities through targeted publicity strategies.
- Deepen connections in the entertainment industry.
- Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives.
Minimum Qualifications & Job Requirements
- Education: Bachelor's degree in Communications, PR, Marketing, Journalism, or related field.
- Experience: 12+ years in Communications or PR, ideally within Entertainment or Media industries.
- Strong strategic PR and communications expertise.
- Skilled at leading teams in fast-paced, news cycle, high-volume environments.
- Proven experience with media relations, including celebrities and influencers.
- Expert in multi-platform storytelling and cross-functional collaboration.
- Excellent writing/editing skills (AP Style preferred).
- Track record of delivering high-impact media coverage.
- Strong organizational skills, attention to detail, and ability to multitask.
- Robust digital experience.
- Great team player.
- Formal leadership experience preferred.
Travel
Approximately 30% travel, mostly to Los Angeles.
Compensation & Benefits
Pay Range (New York): $125,000.00 - $150,000.00.
Benefits include medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, supplemental life insurance, commuter benefits, short- and long-term disability, health savings, flexible spending accounts, family care benefits, 401(k) savings plan with company match, paid holidays, generous paid parental leave, and voluntary benefits such as pet insurance, critical and hospital indemnity coverage.
Equal Employment Opportunity
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
#J-18808-Ljbffr