We are seeking strategic, analytical, and results-driven Director of Paid Social to lead strategy,
innovation, and performance across Meta, TikTok, Snapchat, Pinterest, X, and Reddit particularly those
within the retail and e-commerce verticals. You’ll work closely with internal teams and client stakeholders
to build high-performing campaigns that deliver both short-term performance goals and long-term
business objectives.
What You’ll Do
Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest,
X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full
Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack
implementation, campaign optimization, and quarterly business planning.
Be a trusted advisor to clients, guiding their investment strategies & performance to broader business
KPIs.
Develop and grow relationships with client-side stakeholders to ascertain business needs and craft
the best strategic and tactical approach.
Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic
retail environments (e.g., seasonality, promotions, inventory constraints).
Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity,
accountability, and performance.
Act as the senior point of contact for key accounts, providing strategic oversight and performance
storytelling that resonates with executive stakeholders.
Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and
customer‑centric media approach.
Partner cross‑functionally to assist with proposal responses, technical demos, and marketing efforts.
What You’ll Bring:
10+ years of experience in the digital advertising space
5+ of Paid Social experience inclusive of Meta, TikTok, Snapchat, Pinterest, X, and Reddit
Deep expertise in full‑funnel campaigns including awareness, retargeting, and conversion.
Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
Excellent consultative approach when developing and managing business relationships.
Proven ability to lead teams and influence, confidence, and clarity.
Experience onboarding and training team members.
BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a
quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or