Requirements
- Proven experience building and scaling partner growth programs across multiple geographies within complex, matrixed organizations ,
- Strong data-driven mindset, with the ability to translate insights into clear marketing strategies, priorities, and investment decisions ,
- Deep understanding of the digital advertising ecosystem, including measurement partners, technology platforms, and partner-led go-to-market models ,
- Demonstrated expertise in developing integrated marketing programs across channels (e.g., demand generation, content, events, partner-led campaigns) ,
- Ability to distill complex value propositions into clear, compelling messaging tailored to partners and advertisers ,
- Experience leading and influencing cross-functional teams to launch new marketing programs and deliver results in a rigorous, KPI-driven environment ,
- Proven strengths in problem-solving and analytical thinking, balancing data-driven insights with customer- and partner-centric judgment ,
- Comfort operating in ambiguity and adapting quickly to changing priorities ,
- BS/BA degree or equivalent years of experience ,
- 8+ years of experience in partner marketing, growth marketing, or related marketing roles; minimum 2 years in partner marketing ,
- (Desirable) Masters degree, or MBA, or a degree in engineering, mathematics, or economics ,
- (Desirable) Passion for structured problem solving, developing / testing hypotheses, and modeling ,
- (Desirable) Direct experience in the Ads industry ,
- (Desirable) Passion for change, Snapchat, and creativity!
What the job involves
- We are looking for a Lead, SMC Partner Marketing to join Snap Inc.’s global Small and Medium Customers (SMC) organization ,
- This role will help define and scale a partner-led growth engine to accelerate adoption and long-term success of Snapchat Ads among mid-market advertisers ,
- Central to this strategy is Snap’s ecosystem of strategic advertising partners, including merchant platforms, measurement providers, and technology partners, who play a critical role in how advertisers discover, activate, and grow on Snapchat ,
- The Lead, SMC Partner Marketing will own the development of co-marketing strategies that leverage this ecosystem to drive advertiser acquisition ,
- This role will lead the execution of partner marketing programs across a range of channels and tactics, including events, webinars, and partner-led activations ,
- You will collaborate closely with cross-functional teams such as Revenue Partnerships, Marketing Science, Product Marketing, Sales, and Data Science, as well as with external partners, to deliver measurable, scalable, and high-impact programs aligned to SMC business priorities ,
- The ideal candidate is a strategic, relationship-oriented, and data-driven marketer with a proven track record in partner marketing and ecosystem-led growth ,
- Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives ,
- Define and execute end-to-end partner-led co-marketing strategies that drive acquisition of mid-market advertisers, from awareness through activation, with clear, measurable outcomes ,
- Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, playbooks, and demand-generation programs ,
- Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value ,
- Collaborate with regional marketing teams to ensure partner programs are cohesive, scalable, and locally impactful ,
- Partner with internal creative, web, and copywriting teams to deliver high-quality co-marketing assets and partner enablement materials ,
- Influence broader partner and go-to-market strategy through market insights and direct partner engagement, serving as a trusted advisor to cross-functional teams on partner-led demand and growth opportunities