Responsibilities
The Global Accounts Product Strategy and Client Solutions team (PSO) sits within the Global Business Solutions (GBS) organization and drives adoption and revenue across Tikçk’s core monetization products. The team empowers Tikçk's largest advertisers globally and acts as the "Voice of Product" in Market and the "Voice of Market" in Product, accelerating adoption across sales teams and advertisers by linking product excellence to revenue outcomes.
- Translate central product strategy into actionable client solutions that drive adoption and revenue.
- Represent the customer, delivering insights and structure that improve GTM rigor and product readiness.
- Partner with sales and cross‑functional teams to prove ROI and influence roadmap priorities.
About the Role
We seek a Product Marketing Manager to support our Global Accounts team and lead the GTM strategy and adoption planning for Tikçk’s core monetization products. You will partner with sales, product managers, and cross‑functional teams to accelerate decision‑making, ensure launch readiness, and operationalise product strategy. To the Market, you will conduct product‑centric analyses to identify opportunities and more effective solutions for clients. To Product, you will represent the customer and align the roadmap with our largest clients’ business goals. You will own the full GTM lifecycle (inbound, testing, and outbound), working across Product, Sales, and Enablement teams to bring new platform capabilities to market and drive adoption across all sales segments.
Product Strategy and Go‑to‑Market Execution
- Lead GTM planning and execution for Tikçk’s platform and core products.
- Translate central product strategies into vertical and client‑specific activation plans that accelerate adoption and revenue impact, ensuring business needs and market dynamics are reflected in roadmaps and prioritisation.
- Map product priorities against clients' business and media goals.
- Define clear product positioning and messaging that highlight advertiser value and growth outcomes.
- Develop and execute GTM launch plans, including success metrics, revenue impact targets, and enablement deliverables.
- Drive product readiness through sales enablement, documentation, workshops, and measurable adoption campaigns.
Cross‑Functional Collaboration
- Partner with Product, Sales, and PSO to align priorities, readiness, and market needs.
- Work with Central PSO, Product Management, Sales and other cross‑functional teams to unblock revenue opportunities by addressing technical, operational, and policy challenges.
- Connect platform adoption metrics to revenue performance.
- Serve as the primary GTM liaison for Global Accounts, consolidating feedback and ensuring central alignment on regional priorities.
Inbound Research and Testing
- Lead inbound research to identify key adoption barriers, user needs, and market opportunities.
- Facilitate client testing within alpha and beta testing programmes to validate value propositions and collect early performance results.
- Translate test learnings into actionable insights for product improvements and scaled rollouts.
Insights and Performance Tracking
- Define adoption goals, revenue impact metrics, and performance dashboards that clearly measure success.
- Monitor platform adoption across verticals and sales teams to identify opportunities to increase usage and monetisation and surface and scale best practices globally.
- Consolidate feedback and insights into the Weekly Business Review and Monthly Market Insights Report.
- Conduct product‑centric analyses to surface opportunities and improve the effectiveness of client solutions.
Qualifications
Minimum Qualifications:
- BA/BS degree or equivalent experience.
- 5+ years of experience in product marketing, product management, GTM strategy or strategy & operations, preferably in digital media or advertising, with a track record of growth and progression in prior roles.
- Proven ability to translate central product strategies into client solutions with measurable revenue results and a passion for deeply understanding the market, customers and competition.
- Excellent communication and stakeholder management skills, with the ability to bring clarity and alignment in ambiguous environments.
- Experience managing cross‑functional launches, including product testing and adoption campaigns.
- Strong pragmatic analytical skills, with the ability to connect insights to actionable next steps.
- Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes.
- Highly organised, outcome‑driven, self‑motivated and comfortable working in a fast‑paced, evolving environment with collaboration across multiple countries, time‑zones, backgrounds and functions.
Preferred Qualifications:
- STEM or MBA degree from a top‑tier program.
- Experience in digital advertising or SaaS platforms, or top‑tier management consulting firms. Industry experience in Automotives, CPG and/or 3P eCommerce marketplace is a plus.
- Experience with performance media/marketing, signals integration (pixels, API, etc.), AI for creative or ad placement products, and/or work at a top 6 global agency.
- Strong preference for candidates with both product and commercial backgrounds (e.g., Product Manager or combined Engineering and Sales / Commercial Operations roles).
- Skilled in collaborating across GTM, Product Strategy and Product organisations across multiple regions and business units to drive execution at scale, translating technical features into business value for commercial audiences.
- Demonstrated success launching Tier 1 products at leading technology companies, aligning product adoption initiatives with revenue and performance metrics.
Accommodation
Tikçk is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out at
Compensation & Benefits
Base salary range for this position in the selected city is $108,000 – $220,400 annually, with potential additional discretionary bonuses/incentives and restricted stock units.
Benefits may vary depending on location and nature of employment. Employees receive day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, 10 paid holidays per year, 10 paid sick days per year and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
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