Job Title
Director, Divisional Lead, Programmatic Media
Division : Corporate Digital and Marketing Office (CDMO)
Location : Hudson Yards, New York City
Reports To : AVP - Programmatic Media Lead
What You Will Do
The Director of Programmatic Media (le Desk) Division Lead will deliver best‑in‑class, data‑driven impact for L’Oreal while showcasing collaboration, a sense of empathetic leadership, and accountability. In this role you will lead a small and nimble team of media agency in campaign management, planning, reporting and optimization across all brands within that division. You will provide strategic guidance and support the delivery of best‑in‑class, consumer‑centric media plans and activations that drive business impact in accordance with best practices, Global Golden Rules and operational excellence. Additionally, as a Programmatic Strategic Workstream Lead, you will also lead key portfolio‑wide initiatives for our team in delivering long‑term, future‑forward ways of working and innovation for specific workstreams in our programmatic process. This role reports to the AVP/Head of Programmatic Media.
Responsibilities
- Serve as the strategic programmatic leader for the divisional team, focusing on the synthesis of strategy, planning, and activation to exceed business KPIs.
- Act as a key consultant to senior brand and divisional leads, translating programmatic performance into long‑term marketing recommendations and cross‑channel success.
- Lead the design and delivery of high‑level business reviews and growth opportunity presentations, focusing on the why behind the data to drive future investment decisions.
- Streamline the oversight of tactical execution‑including trading setup, pacing, and budget management—ensuring these processes serve as a foundation for performance rather than a primary focus.
- Ensure all programmatic campaigns are executed with consistency and excellence as defined by local and global L’Oreal standards.
- Act as a core member of the programmatic leadership team to support lead initiatives, deliver programmatic excellence (planning, trading, and operations), and support strategic workstream leads (Digital TV, SSP, audience targeting, sales studies, etc.) by scaling best practices.
- Interpret and scale L’Oreal’s divisional data strategy within programmatic to maximize competitive advantage and ROI.
- Maintain a deep understanding of innovation capabilities, the L’Oreal business, and existing/emerging buying platforms (e.g., DV360, Amazon DSP, TTD).
- Act as a core resource for gathering and distributing research regarding the programmatic industry.
- Present and submit case studies of the team’s work to internal teams and cross‑functionally in department‑wide and inter‑agency meetings.
- Liaise between key internal groups (Division Media, Consumer Insights, DDX/CRM, oneMedia, Advanced Analytics) to ensure programmatic is integrated into the consumer journey, while keeping processes seamless and flexible.
- Collaborate successfully with inter‑agency omnichannel planning and investment leads to drive efficient ways of working and best‑in‑class media plans.
- Provide effective and empathetic management by facilitating psychological safety and collaboration within your team.
- Provide consistent oversight and effective feedback for both your internal team and the media agency’s programmatic team.
Strategic Workstream Lead Responsibilities
- Continuously evolve le Desk’s programmatic expertise by shifting focus from manual processes to maximizing business impact through AI‑driven, data‑first strategies.
- Elevate the planning, activation, and optimization of programmatic video activations, leveraging machine learning and advanced data signals to drive omnichannel ROI.
- Champion AI and agentic solutions across the campaign lifecycle to automate reporting, streamline management, and drive highly efficient programmatic buying.
- Develop and socialize the annual le Desk Workstream Playbook, turning case studies and learning agendas into standardized best practices for the entire organization.
- Move beyond troubleshooting to identify and mitigate systemic planning risks, ensuring organizational agility in an ambiguous marketplace.
- Lead the alignment with local and global “Golden Rules,” ensuring consistency and excellence across all programmatic workstreams.
Required Qualifications
- 7–10 years of experience in digital media across display, video, social and mobile; a minimum of 5 years hands‑on keyboard programmatic.
- Strong understanding of the programmatic ecosystem (e.g. exchanges, DSPs, data offerings, auction types, marketplace dynamics, etc.) and ability to demonstrate that knowledge.
- Experience with audience strategy and tactical deployment across data types (1P, 2P, 3P).
- Proven ability to distill complex data into meaningful and actionable insights.
- Proficiency in Microsoft Office and experience with data analysis in Excel (pivot tables, advanced functions).
- Solution‑orientation with strong analytical, problem‑solving and critical thinking skills.
- Excellent written and verbal communication.
- Proven experience navigating ambiguity, changes or challenges.
- Bachelor’s degree or above.
Preferred Qualifications
- Experience directly managing at least one team member.
- Accountability and flexibility with leaders.
Benefits
- Salary Range (New York): $138,500–$200,800 base salary (actual compensation depends on geographic location, work experience, education, and skill level).
- Competitive Benefit Package (Medical, Dental, Vision, 401(k), Pension Plan).
- Hybrid Work Policy (3 days in office, 2 days work from home).
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays).
- Access to Company Perks (VIP Access to L’Oreal’s Internal Shop, Monthly Mobile Allowance).
- Learning & Development Opportunities (Unlimited Access to e‑learning, Lunch & Learn Sessions, Mentorship Programs).
- Employee Resource Groups (Think Tanks and Innovation Squads).
- Access to Mental Health & Wellness Programs.
Equal Opportunity Employer
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Accommodations
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