Senior Executive Director of Communications
Job ID: 7397
Location: District Service Center
Department: Chief of Staff
Reports to: Deputy Superintendent - School Leadership
Pay Grade: TBD
Days: 239 Days
FSLA Status: Exempt
Date Posted: 5/12/2026
Position Purpose
The Senior Executive Director of Communications is responsible for defining and leading the District's creative vision as it relates to internal and external brand management. The Senior Executive Director leads the work of providing messaging and marketing support to various district teams by developing and implementing strategic messaging and engagement to advance district goals and initiatives. In addition, they oversee and direct the planning and implementation of districtwide signature events. This position will collaborate closely with internal teams and senior leaders to increase visibility and positive perception of District priorities among internal and external stakeholders. The Senior Executive Director negotiates and manages advertising and marketing contracts to support district and departmental goals.
Essential Job Functions
- Manage the creative communications process to ensure proper allocation of department resources to meet District goals.
- Translate District goals and objectives into creative strategies.
- Enforce District brand standards on all visual communications.
- Conceptualize and manage special projects involving multimedia, storytelling, copywriting, collateral development, and other creative elements to support district goals as assigned.
- Work with other departments to strategize how the Communications Department can most effectively support District initiatives, campaigns, and departmental goals.
- Develop and disseminate creative messaging, collateral, and related deliverables for special projects and initiatives as assigned.
- Develop and implement districtwide and citywide marketing and messaging campaigns as assigned.
- Plan and coordinate branded experiences that promote the district's accomplishments, goals, positive news, and offerings throughout a variety of communities.
- Write talking points, speeches, and correspondence for key district leaders, including Superintendent, as assigned.
- Lead the strategy, design, and continuous improvement of all public-facing Fort Worth ISD websites to ensure they are easy to navigate, forward-thinking, and responsive to the needs of staff, current families, and prospective families.
- Develop and lead a strategic social media plan that enhances the District's image and fosters engagement with staff, current families, and prospective families.
- Monitor social media trends and analytics to inform strategy, improve engagement, and stay ahead of digital communication best practices.
- Develop and implement a proactive digital engagement strategy to monitor, address, and respond to misinformation or harmful narratives targeting FWISD students, staff, and operations on social media.
Additional Creative Leadership Functions
- Lead the adaptation, creation, and management of brand identity that resonates with the district's multi‑language communities to be incorporated throughout the district and community.
- Support retention efforts by developing and implementing year‑round districtwide employee recognition events and touch‑points.
- Manage Fort Worth ISD media buys in support of District initiatives.
- Negotiate vendor contracts with print, radio, outdoor, and other media entities.
Supervisory Responsibilities
- Select, train, supervise, and evaluate staff, and make recommendations relative to assignment, retention, discipline, and dismissal.
Personal Work Relationships
- All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals.
- Exhibit high professionalism, standards of conduct, and work ethic.
- Demonstrate high quality customer service; build rapport/relationship with the consumer.
- Demonstrate cultural competence in interactions with others; be respectful of co‑workers; communicate and act as a team player; promote teamwork; respond and act appropriately in confrontational situations.
Other Duties as Assigned
- Perform all job‑related duties as assigned and in accordance with the Board rules, policies, and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.
Knowledge, Skills & Abilities
- Skill in written and oral communication including ability to interact with and influence all levels of central office and office staff, as well as community stakeholders.
- Skill in writing a compelling narrative or script; an excellent storyteller, mindful of syntax, metaphor, and the ability to produce and edit quickly.
- Skill in developing branding and school marketing campaigns for diverse communities that increase brand strength, recruit and retain students, and create brand ambassadors.
- Skill in audio/visual, production, virtual and live event planning and implementation.
- Skill and command of grammar and usage, including spelling and punctuation.
- Skill in applying leadership principles in managing a staff and budget.
- Skill in initiating and prioritizing activities as a self‑starter who can work independently as well as perform as a member of a team.
- Skill in interpersonal relationships, including using tact, patience, and courtesy.
- Skill in collaborating to build consensus with District and outside agencies and organizations.
- Skill in facilitating meetings, and presenting information in one‑on‑one, small group, and large group situations to District staff.
- Skill in complex problem solving; identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Ability to keep pace with emerging trends and communication/marketing platforms with ability to think creatively.
- Ability to be flexible, resilient and adaptable to changing priorities.
- Ability to organize and coordinate work under pressure, meet tight deadlines, and proactively resolve issues.
- Ability to handle difficult and stressful situations with professional composure.
- Ability to present ideas in a business‑friendly and user‑friendly language.
- Ability to inspire, manage and collaborate with a variety of internal and external stakeholders.
- Ability to exercise discretion regarding matters of a sensitive or confidential nature.
- Ability to exercise judgment and creativity in making decisions.
- Ability to use software to access email, and do word processing.
- Ability to engage in self‑evaluation with regard to performance and professional growth.
- Ability to establish and maintain cooperative working relationships with others contacted in the course of work.
Travel Requirements
- Travel to school district buildings and professional meetings as required.
Physical & Mental Demands, Work Hazards
- Tools/Equipment Used: Standard office equipment, including computer and peripherals.
- Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
- Motion: Frequent repetitive hand motions, including keyboarding and use of mouse; occasional reaching.
- Lifting: Occasional light lifting and carrying (less than 15 pounds).
Environment: Works in an office setting, and works outside (exposure to sun, heat, cold, and inclement weather); frequent exposure to noise; noise levels in the office are usually moderate; noise levels outdoors and around events may be elevated or become loud; frequent talking and listening; frequently requires irregular and/or prolonged hours.
Attendance: Regular and punctual attendance at the worksite is required for this position.
Mental Demands: Maintains emotional control under stress; works with frequent interruptions.
Minimum Required Qualifications
- Education:
- Bachelor's degree from an accredited college or university in Communications, Journalism, Marketing, Advertising, English, or a related field required.
- Master's degree preferred.
- Certification/License: None.
- Experience: 8 years of directly related experience in project management, copywriting, audio/visual presentations and design principles, marketing, and event planning, employee relations and/or public relations, preferably in a public school district.